Principles of Marketing, Global Edition 15 ed., Philip Kotler Gary Armstrong
Новое издание
Автор: Gary Armstrong Philip Kotler Название: Principles of Marketing, plus MyMarketingLab with ISBN: 0273787969 ISBN-13(EAN): 9780273787969 Издательство: Pearson Education Цена: 5016.00 р. Наличие на складе: Есть (1 шт.) Описание: This package includes a physical copy of Principles of Marketing, Global Edition, 15e as well as access to the eText and MyMarketingLab. For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers.
Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. MyLab and Mastering from Pearson improve results for students and educators.
Used by over ten million students, they effectively engage learners at every stage. MyMarketingLab is a personalised online study and assessment system, which tailors to the unique learning needs of each student. Offering unlimited opportunities for practice and providing relevant and timely feedback, it helps students master key concepts, experience more "I Get It" moments and ultimately achieve better results.
"...benefit of using MyMarketingLab is reflected in exam grades that are now higher than the pre-MyMarketingLab era. " "...students who practiced with MyMarketingLab resources had much higher grades than those who did not use the resources." Joyce Harb Menassa, Department of Management and Marketing, Notre Dame University, Lebanon For students *Interactive Mini-Simulations and quizzes - Interactive Mini-Simulations and quizzes place students in a realistic marketing situation, challenging them to make decisions based on marketing concepts and see the impact of the decisions they chose. *Self-Study Tools - Multiple learning aids, such as videos, flashcards, and audio study guides can provide your students with the practice they need to master the material.
* Self-Assessment - MyMarketingLab offers robust self-assessment tests to determine mastery of key content areas. Organized by major section or chapter, these diagnostic tests contain questions that are mapped to the Learning Objectives within the text. This varied assessment program enables students to accurately measure student progress.
For educators * Online Assignments, Tests, Quizzes - create homework assignments, quizzes, or tests, and add them to your MyMarketingLab course. Questions can be used from the test bank or you can even upload your own questions. *Instructor Support Material.
A wealth of instructor support material simplifies and enriches the teaching experience. MyMarketingLab gives you access to text-specific materials including instructor's manuals, test banks, and PowerPoint(R) presentations. *Customized Feedback - Since MyMarketingLab calculates and reports test results automatically, instructors can closely monitor student and class progress without investing any additional time.
Автор: Philip Kotler Gary Armstrong Название: Principles of Marketing, Global Edition ISBN: 1292092483 ISBN-13(EAN): 9781292092485 Издательство: Pearson Education Цена: 5016.00 р. Наличие на складе: Невозможна поставка. Описание: Help students learn how to create customer value and engagement.In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Автор: Kotler, Dr. Philip T. Название: Principles of marketing, global edition 17 ISBN: 1292220171 ISBN-13(EAN): 9781292220178 Издательство: Pearson Education Цена: 12670.00 р. Наличие на складе: Невозможна поставка. Описание: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included.
Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Автор: Kotler, Philip T. Armstrong, Gary Название: Principles of marketing, global edtion 18 ISBN: 1292341130 ISBN-13(EAN): 9781292341132 Издательство: Pearson Education Цена: 16764.00 р. Наличие на складе: Поставка под заказ. Описание: ITIL(R) 4 Managing Professional CoursewareITIL 4 Managing Professional (ITIL MP) consists of four modules and is the next level of ITIL 4 to be released after ITIL 4 Foundation. ITIL MP targets IT practitioners working within technology and digital teams across businesses. The Managing Professional (MP) stream provides practical and technical knowledge about how to run successful IT-enabled services, teams and workflows. The Managing Professional Transition module is designed to allow ITIL v3 candidates to easily transition to ITIL 4. They can get the ITIL 4 Managing Professional designation through one course and one exam. The material includes;¢ Updated glossaries with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ New diagram packs with annotations for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ Updated syllabi with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ The `High Velocity IT` manuscript, syllabus, glossary and diagram pack remain unchanged¢ Practices Overviews and the product brochure remain unchanged¢ An up-to-date Quick Reference Guide with all the information you need¢ Updated Core Manuscripts, for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ While the changes are quite large, they have been made for streamlining or refinement only¢ There have been no changes to the examinable content or the key concepts
Старое издание
Автор: Philip Kotler Название: Principles of Marketing: Global Edition 13th edition - paper ISBN: 0137006691 ISBN-13(EAN): 9780137006694 Издательство: Pearson Education Цена: 11870.00 р. Наличие на складе: Невозможна поставка. Описание: Thirteenth edition.
Автор: Philip Kotler Название: Principles of Marketing with MyMarketingLab ISBN: 0273752502 ISBN-13(EAN): 9780273752509 Издательство: Pearson Education Цена: 5016.00 р. Наличие на складе: Невозможна поставка.
Автор: Jobber David Название: Principles and Practice of Marketing ISBN: 0077140001 ISBN-13(EAN): 9780077140007 Издательство: McGraw-Hill Цена: 9093.00 р. Наличие на складе: Поставка под заказ.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?
Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:
SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.
INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.
MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.
MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.
If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.
In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.
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