Principles of marketing, global edtion 18, Kotler, Philip T. Armstrong, Gary
Новое издание
Автор: Kotler, Philip Armstrong, Gary Название: Principles of marketing, global edition 19 ISBN: 1292449365 ISBN-13(EAN): 9781292449364 Издательство: Pearson Education Цена: 17683.00 р. Наличие на складе: Есть (1 шт.)
Старое издание
Автор: Philip Kotler Название: Principles of Marketing: Global Edition 13th edition - paper ISBN: 0137006691 ISBN-13(EAN): 9780137006694 Издательство: Pearson Education Цена: 11870.00 р. Наличие на складе: Невозможна поставка. Описание: Thirteenth edition.
Автор: Philip Kotler Название: Principles of Marketing with MyMarketingLab ISBN: 0273752502 ISBN-13(EAN): 9780273752509 Издательство: Pearson Education Цена: 5016.00 р. Наличие на складе: Невозможна поставка.
Автор: Philip Kotler Gary Armstrong Название: Principles of Marketing, Global Edition 15 ed. ISBN: 0273786997 ISBN-13(EAN): 9780273786993 Издательство: Pearson Education Цена: 5016.00 р. Наличие на складе: Невозможна поставка. Описание: For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Автор: Philip Kotler Gary Armstrong Название: Principles of Marketing, Global Edition ISBN: 1292092483 ISBN-13(EAN): 9781292092485 Издательство: Pearson Education Цена: 5016.00 р. Наличие на складе: Невозможна поставка. Описание: Help students learn how to create customer value and engagement.In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Автор: Kotler, Dr. Philip T. Название: Principles of marketing, global edition 17 ISBN: 1292220171 ISBN-13(EAN): 9781292220178 Издательство: Pearson Education Цена: 12670.00 р. Наличие на складе: Невозможна поставка. Описание: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included.
Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Fernie John, Fernie Suzanne, Moore Christopher Название: Principles of Retailing ISBN: 1138791954 ISBN-13(EAN): 9781138791954 Издательство: Taylor&Francis Рейтинг: Цена: 13014.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Описание: Create a Better World Through the Power of Profit!
Автор: Thompson Jaden Название: Principles of Marketing ISBN: 1635490022 ISBN-13(EAN): 9781635490022 Издательство: Неизвестно Цена: 20921.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Lilien Gary L Название: Principles of Marketing Engineering 2nd Edition ISBN: 0985764805 ISBN-13(EAN): 9780985764807 Издательство: Неизвестно Цена: 7759.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Tuten, Tracy L. Название: Principles of marketing for a digital age ISBN: 1526423332 ISBN-13(EAN): 9781526423337 Издательство: Sage Publications Рейтинг: Цена: 23918.00 р. Наличие на складе: Поставка под заказ.
Описание: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the “flipped” approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Visit California and Coca-Cola. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, weblinks, a glossary and SAGE journal articles for students. To find out more and for a quick sneak peek, watch our video on the book's story .
Автор: Tracy L. Tuten Название: Principles of Marketing for a Digital Age ISBN: 1529734819 ISBN-13(EAN): 9781529734812 Издательство: Sage Publications Рейтинг: Цена: 12830.00 р. Наличие на складе: Поставка под заказ.
Описание: With pockets dividers and stickers this files keeps all your favourite recipes safe in style. TheRecipe Filehas a really pretty wipe-clean cover and elastic tie to keep everything together. It has plastic pockets and papers on which to stick recipes and/or write notes. And also dividers so that you can create sections to suit your needs. Theres even a sticker sheet with lots of different titles.
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?
Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:
SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.
INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.
MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.
MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.
If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.
In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.
Автор: Dimitriadis Nikolaos, Dimitriadis Neda Jovanovic Название: Advanced Marketing Management: Principles, Skills and Tools ISBN: 0749480378 ISBN-13(EAN): 9780749480370 Издательство: Неизвестно Рейтинг: Цена: 10748.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.
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