Principles of marketing, global edition 19, Kotler, Philip Armstrong, Gary
Старое издание
Автор: Kotler, Dr. Philip T. Название: Principles of marketing, global edition 17 ISBN: 1292220171 ISBN-13(EAN): 9781292220178 Издательство: Pearson Education Цена: 12670.00 р. Наличие на складе: Невозможна поставка. Описание: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included.
Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Автор: Kotler, Philip T. Armstrong, Gary Название: Principles of marketing, global edtion 18 ISBN: 1292341130 ISBN-13(EAN): 9781292341132 Издательство: Pearson Education Цена: 16764.00 р. Наличие на складе: Поставка под заказ. Описание: ITIL(R) 4 Managing Professional CoursewareITIL 4 Managing Professional (ITIL MP) consists of four modules and is the next level of ITIL 4 to be released after ITIL 4 Foundation. ITIL MP targets IT practitioners working within technology and digital teams across businesses. The Managing Professional (MP) stream provides practical and technical knowledge about how to run successful IT-enabled services, teams and workflows. The Managing Professional Transition module is designed to allow ITIL v3 candidates to easily transition to ITIL 4. They can get the ITIL 4 Managing Professional designation through one course and one exam. The material includes;¢ Updated glossaries with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ New diagram packs with annotations for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ Updated syllabi with highlighted changes for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ The `High Velocity IT` manuscript, syllabus, glossary and diagram pack remain unchanged¢ Practices Overviews and the product brochure remain unchanged¢ An up-to-date Quick Reference Guide with all the information you need¢ Updated Core Manuscripts, for `Create, Deliver & Support`, `Drive Stakeholder Value` and `Direct, Plan & Improve`¢ While the changes are quite large, they have been made for streamlining or refinement only¢ There have been no changes to the examinable content or the key concepts
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Sunley Roz, Leigh Jennifer Название: Educating for Responsible Management: Putting Theory Into Practice ISBN: 1783533862 ISBN-13(EAN): 9781783533862 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides ideas and experience on how to prepare the learning environment, students, faculty and teaching resources for responsible management.
Автор: Cliffe Kenneth Название: Principles of Marketing ISBN: 1682852709 ISBN-13(EAN): 9781682852705 Издательство: Неизвестно Цена: 24944.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that explains the various processes involved in the circulation of goods and services from the manufacturers and producers to the consumers. Marketing is a dynamic field that incorporates concepts, techniques and principles from various other fields like mass communication & advertising, information technology, statistics, operations management, supply chain management, etc. This text covers various facets of marketing management like marketing strategies and planning, analysis of target markets and competitors, surveying and sampling to gain an insight into the prevalent consumer behavior and promotion of the 'brand' in the emerging markets, consolidation and utilization of all the marketing resources within an organization, etc. The researches and case studies assimilated from various regions of the world aims to provide an international perspective on the developments and innovations in the field of marketing. Students, academicians and researchers alike will be immensely benefited from this book.
You get told you need complex marketing systems, elaborate sales pitches, social media "relationships." That you must have employee manuals, hiring procedures, and organisational flow charts. But what if everything you have heard about small business was wrong?
These conventional, complicated strategies might work for some. But you feel that they're not for you. Why? Because our fast-paced, ever-changing business environments don't need complex systems.
Instead, small business owners and entrepreneurs like you need something inspirational. Something for when the going is tough. You want to know the common challenges, and you want to see some ideas to overcome them. Ideas that worked and ideas that didn't - so you can save time by not making the same mistakes.
You need a flexible system that focuses your inputs to get the best possible result.
You want achievable, practical and helpful advice. Fast. And above all, you need simple.
The Simple Manifesto challenges conventional marketing strategies by stepping away from prescriptive, rigid formulas. Instead, this book helps you throw away the complexity, letting you reach your big goals without wasting your precious time. You may even enjoy yourself.
The Simple Manifesto delivers valuable insight across four sections. Known as "lenses", these fresh perspectives focus on simplifying the business building process.
The four lenses are: Standpoint, Nonconformist, Approach and Position.
Known as SNAP for short, this lensing framework lets you see ways to realign the existing components of your business (and your life). So you can focus your efforts in a new, clearly defined way to produce a better outcome. A successful outcome.
The result? Greater clarity for you, the leader and entrepreneur.
You're always in control. This book doesn't demand anything of you. You choose what to accept, reject, do now or do later. Some SNAP lenses will be more relevant for you to focus on right now. While others may be more appropriate to consider further into your business journey.
Simple. Fun. Sometimes counter-intuitive - and maybe even controversial. The Simple Manifesto helps you kill complexity - and that's just what you need.
Автор: Fernie John, Fernie Suzanne, Moore Christopher Название: Principles of Retailing ISBN: 1138791954 ISBN-13(EAN): 9781138791954 Издательство: Taylor&Francis Рейтинг: Цена: 13014.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Автор: Dimitriadis Nikolaos, Dimitriadis Neda Jovanovic Название: Advanced Marketing Management: Principles, Skills and Tools ISBN: 0749480378 ISBN-13(EAN): 9780749480370 Издательство: Неизвестно Рейтинг: Цена: 10748.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.
Описание: This volume addresses the need to integrate gender equality into business and management education and provides examples of leading initiatives from various disciplinary and global perspectives. It is designed to help faculty integrate the topic into teaching and research.
Автор: Berend Wierenga; Gerrit van Bruggen Название: Marketing Management Support Systems ISBN: 0792386159 ISBN-13(EAN): 9780792386155 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.
Автор: Manfred Krafft; J?rgen Hesse; J?rgen H?fling; Kay Название: International Direct Marketing ISBN: 3642072585 ISBN-13(EAN): 9783642072581 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data.
Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.
Автор: Newton Название: Business and Human Rights: A Guide to Best Practice ISBN: 1783537159 ISBN-13(EAN): 9781783537150 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a straight-forward, practical guide that can be easily interpreted and read by managers to help businesses navigate this complex area of legislation and to fulfil their responsibility to respect human rights. It explains the potential legal, financial and reputational implications for corporations and the steps they need to take.
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