Автор: Besanko
Название: Economics of Strategy, 6th Edition International Student Version
ISBN: 1118319184 ISBN-13(EAN): 9781118319185
Издательство: Wiley
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Цена: 4113 р.
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Описание: Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.

Автор: Grant Robert M
Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition
ISBN: 1119120845 ISBN-13(EAN): 9781119120841
Издательство: Wiley
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Цена: 5142 р.
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Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

Автор: Young, H.peyton
Название: Individual strategy and social structure
ISBN: 0691086877 ISBN-13(EAN): 9780691086873
Издательство: Wiley
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Цена: 4857 р.
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Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.

Автор: Besanko D
Название: Economics of Strategy 5e International Student Version
ISBN: 0470484837 ISBN-13(EAN): 9780470484838
Издательство: Wiley
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Цена: 4394 р.
Наличие на складе: Поставка под заказ.

Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.

Автор: George S. Day
Название: Wharton on Dynamic Competitive Strategy
ISBN: 0471689572 ISBN-13(EAN): 9780471689577
Издательство: Wiley
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Цена: 2243 р.
Наличие на складе: Поставка под заказ.

Описание: WHARTON on DYNAMIC COMPETITIVE STRATEGY
"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson & Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern University.
"An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective." -Professor Don Lehmann Columbia University Graduate School of Business.
"Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading...An impressive book." -Jon M. Huntsman, Sr. Chairman and CEO Huntsman Corporation.
"Provocative and meaningful . . . Provides an excellent framework for formulating strategy." -Sam Morasca Vice President, Marketing Shell Oil Products Company.
"A Rosetta stone for strategy. Read it and keep it by your side!" -Dale Moss Executive Vice President, Sales and Marketing USA British Airways, New York
The competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies-strategies that anticipate and adjust to competitors' countermoves, shifting customer demands, and changes in the business world.
Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business.
Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world.
The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges.
These chapters will help you better address key strategic issues such as:
* Anticipating competitor responses using game theory, simulations, scenario planning, conjoint analysis, and other tools-and designing the best strategy in light of these expected responses
* Planning for multiple rounds of competition in the way that chess players think through multiple moves
* Understanding how changes in technology and public policy or moves by competitors can undermine your current advantages or neutralize future advantages
* Broadening your range of options for reacting to moves by competitors
* Signaling and preempting rivals.
This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world.

Автор: Hill, Mark
Название: Marketing Strategy : The Thinking Involved
ISBN: 141298730X ISBN-13(EAN): 9781412987301
Издательство: Sage Publications
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Цена: 8172 р.
Наличие на складе: Поставка под заказ.

Описание: Goes beyond introducing students to marketing strategy concepts and theories by asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

Автор: Thomas David B., Barlow Mike
Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
ISBN: 0470886021 ISBN-13(EAN): 9780470886021
Издательство: Wiley
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Цена: 3459 р.
Наличие на складе: Поставка под заказ.

Описание: An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive's Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives.

Автор: Richard Normann
Название: Service Management : Strategy and Leadership in Service Business, 3rd Edition
ISBN: 0471494399 ISBN-13(EAN): 9780471494393
Издательство: Wiley
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Цена: 3365 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the world of industry and management producing 'intangible products' poses unique challenges. This book provides a comprehensive framework on these unique management issues and looks into the special characteristics of services and conditions necessary for success in the management of service organizations This classic book, as relevant as ever and updated, provides a set of ideas which has proved its power and validity beyond the fads of the moment, over an extended period of time. A book that is at the same time very holistic and conceptual, and yet both easy to grasp and to translate into practical actio It also evokes an alternative perspective on services, namely that of refocusing attention from the production and the product to the value creation process of customers. With these perspectivess every company todays needs to see itself as a service company. The book stresses the need for a streamlined service management system and analyses and illustrates growth strategies and the nature of innovation -but above all it emphasizes the special role played by good leadership. In particular, this edition looks at the role of technology in services as well as - more generally -the role of services in society. Of great value to managers and academics involved in the service industry this practical book, which has been translated into eight languages, will stimulate people to analyse and act on their situations.

Автор: Esty
Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
ISBN: 0470393742 ISBN-13(EAN): 9780470393741
Издательство: Wiley
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Цена: 1682 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Labels the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and sets out to assess their path toward environmental responsibility, and its impact on a company`s bottom line, customers, suppliers and reputation. This book offers a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita.

Автор: Thompson
Название: Crafting And Executing Strategy: The Quest For Competitive Advantage: Concepts And Cases
ISBN: 9814670898 ISBN-13(EAN): 9789814670890
Издательство: McGraw-Hill
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Цена: 5516 р.
Наличие на складе: Поставка под заказ.

Название: World of risk: a new approach to global strategy and leadership
ISBN: 9812387595 ISBN-13(EAN): 9789812387592
Издательство: World Scientific Publishing
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Цена: 2825 р.
Наличие на складе: Нет в наличии.

Описание: This book takes a fresh and critical look at the leading sources of global risk - terrorism, disease, crime, poverty, environmental damage and others - and sets out a practical way to respond for better than we have to each risk area. Drawing from his state-of-the-art knowledge of global strategy as applied in the business world, the author provides analysis, insight, realistic strategies, and hope for a better way forward. His foresight has already been demonstrated.

Early in the year 2000, he wrote: "Sadly, the history of mass terrorism is just about to be written...Even the US is no longer a safe haven from foreign or local terrorists...US policing has done little to limit the operations of terrorist Osama bin Laden...The vulnerability of large government and civilian buildings and even military targets has also contributed to an increase in the scale of potential harm." Without a more informed set of strategies and better global leadership, the catastrophe of 9/11 will only be a forerunner of many more disasters in the future. We can do much better. This important book shows us how.

Автор: Light
Название: Results Now for Nonprofits: Strategy, Operating, and Governance Planning
ISBN: 0471758248 ISBN-13(EAN): 9780471758242
Издательство: Wiley
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Цена: 3739 р.
Наличие на складе: Поставка под заказ.

Описание: Capacity is a hot term in the nonprofit sector these days. Though no widely accepted definition of either nonprofit organizational effectiveness or nonprofit capacity currently exists, capacity at the most general level is described as an organizations abilities to accomplish its mission. Building capacity gives nonprofits the ability to develop, sustain, and improve the delivery of a mission, and that is what provides the foundation for lasting social benefits.