Product strategy and management, Baker, Michael J. Hart, Susan

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Michael J. Baker
Название: Marketing Strategy and Management
ISBN: 1403986274 ISBN-13(EAN): 9781403986276
Издательство: Palgrave
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Цена: 3850.00 р.
Наличие на складе: Нет в наличии.

Описание: Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
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Цена: 8546.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Murthy D.N.P., Blischke Wallace R.
Название: Warranty Management and Product Manufacture
ISBN: 1852339330 ISBN-13(EAN): 9781852339333
Издательство: Springer
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Цена: 20962.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Purchasers of manufactured goods demand assurance that the purchased product will perform satisfactorily over its expected life. Warranties play a vitally important role in providing this assurance, in two ways. Firstly, warranty terms can provide a promise of protection in the event of a product failure. Secondly, effective warranty service can assure customer satisfaction in the event of a warranty claim. Successful use of both of these requires proper warranty management.

Автор: Mcgrath, Michael E.
Название: Product strategy for high technology companies
ISBN: 0071362460 ISBN-13(EAN): 9780071362467
Издательство: McGraw-Hill
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Цена: 9951.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn`t.

Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan,
Название: Strategic Brand Management
ISBN: 019956521X ISBN-13(EAN): 9780199565214
Издательство: Oxford Academ
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Цена: 6176.00 р.
Наличие на складе: Поставка под заказ.

Автор: Paolo Guenzi; Susi Geiger
Название: Sales Management
ISBN: 0230245951 ISBN-13(EAN): 9780230245952
Издательство: Springer
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Цена: 9502.00 р.
Наличие на складе: Поставка под заказ.

Описание: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Автор: Baker Michael J
Название: Marketing Strategy and Management
ISBN: 1137025824 ISBN-13(EAN): 9781137025821
Издательство: Springer
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Цена: 9921.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The fifth edition of Marketing Strategy and Management builds upon Michael Baker`s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.