Essential sales management handbook, Gschwandtner, Gerhard

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Orr
Название: Advanced Sales Management Handbook and Cases
ISBN: 0415886511 ISBN-13(EAN): 9780415886512
Издательство: Taylor&Francis
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Цена: 27562.00 р.
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Описание:

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge.

Автор: Paolo Guenzi; Susi Geiger
Название: Sales Management
ISBN: 0230245951 ISBN-13(EAN): 9780230245952
Издательство: Springer
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Цена: 9502.00 р.
Наличие на складе: Поставка под заказ.

Описание: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
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Цена: 8546.00 р.
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Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Zarantonello Lia
Название: Handbook of Brand Management Scales
ISBN: 041574296X ISBN-13(EAN): 9780415742962
Издательство: Taylor&Francis
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Цена: 9645.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.

Автор: Bill Donaldson
Название: Sales Management
ISBN: 0333998510 ISBN-13(EAN): 9780333998519
Издательство: Palgrave
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Цена: 3954.00 р.
Наличие на складе: Нет в наличии.

Описание: Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over the years. Taking into account and exploring these significant changes, this edition is intended for undergraduate, postgraduate and MBA students of selling and sales management.