Bridging the culture gap, Carte, Penny Fox, Chris

Автор: Torelli Carlos J
Название: Globalization, Culture and Branding
ISBN: 1137333316 ISBN-13(EAN): 9781137333315
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Автор: Carayannis Elias G
Название: Knowledge of Culture and the Culture of Knowledge
ISBN: 1403942439 ISBN-13(EAN): 9781403942432
Издательство: Springer
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Цена: 16769.00 р.
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Описание: The Knowledge of Culture and the Culture of Knowledge explores the construct of information and information culture and its relationship to the prevailing culture. The author provides an analysis of the relationship of media to the core constructs in the book by explaining why they have been put together to form one single idea.

Автор: Rajasekar James
Название: Culture and Gender in Leadership
ISBN: 1137311568 ISBN-13(EAN): 9781137311566
Издательство: Springer
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Цена: 16769.00 р.
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Описание: The overall aim of this volume is to present the research studies carried out in the Middle East and Asia in the fields of culture and gender and their influence on leadership in particular.

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
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Цена: 8384.00 р.
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Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Katzner
Название: Culture and Economic Explanation
ISBN: 0415780055 ISBN-13(EAN): 9780415780056
Издательство: Taylor&Francis
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Цена: 5970.00 р.
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Описание: Culture plays an important role in shaping the nature and content of economics. This fascinating book compares the two cultures of Japan and the United States and provides insights into the economic workings and differences between the two nations.