This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The "20 Rules for Good Design" has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery to finally how to put it all together. Expansion and new material includes:
-Composition/layout, visual hierarchy -Form and composition in relation to concepts and meaning
-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses
-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues
-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together
-Finding flexibility in design systems -The design process, from creative concept development and practical work-flow standpoints...
-Plus a complete project case study with major decision-moments keyed to respective sections
Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Автор: Heller, Steven Название: 100 Classic Graphic Design Journals ISBN: 1780673361 ISBN-13(EAN): 9781780673363 Издательство: Thames & Hudson Цена: 3430 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising and typography. These journals together span over 100 years of the history of print design and chart the rise of graphic design from a necessary sideline to the printing industry to an autonomous creative profession. Each magazine is generously illustrated with a large selection of spreads and covers. A descriptive text based, where possible, on interviews with editors, designers and publishers is also included for each magazine alongside comprehensively researched bibliographic material. The magazines featured cover a range of industries and eras, from advertising (Publimondial, La Pubblicita Italiana), posters (Das Plakat, Affiche) and typography (Typografische Monatsblatter, Typographica), to Art Nouveau (Bradley, His Book), Modernist design (Neue Grafik, ULM) and Post-Modern and contemporary graphics (Emigre, Its Nice That). These 100 journals offer an invaluable resource to historians and students of graphic design, and a rich seam of visual research and inspiration for graphic designers.
Описание: Color Management is a unique, one-stop resource for designers and graphic artists in every field of visual communication; in print, interactive, environmental, or web-based design. The book explains all the technical issues that are relevant to communicating with colour, in two-dimensional and three-dimensional environments.
Описание: The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and styles, organizations and schools, printers and private presses, art directors, technological advances, design studios, graphic illustrators, and poster artists from the mid-nineteenth century to the present day. More than 550 illustrations, extensive cross-references, and a chronological chart outlining the relationship between movements, technology, and individual designers make this an invaluable reference for students and professionals alike. 545 illustrations, 78 in color
Описание: Cutting-edge graphic work from the Arab world and Iran that is emblematic of the cultural emancipation of this entire area. The wave of protests that started this year in Tunisia, Egypt, Yemen, Libya, and other countries have made it clear just how much the Middle East is searching for a new identity. Young designers in the region are playing a part in this movement by increasingly emancipating themselves creatively. In their work, they are charting their own compelling course between local visual convention and a modern international style. Arabesque 2 documents the potential of this current creative emancipation in the Arab world and Iran. The book features examples of recent innovative and groundbreaking design work that is inspired by the richness of the region's visual culture. Given the important role of calligraphy in the Middle East, Arabesque 2 focuses on typography. The book presents a wide range of Arabic fonts and typefaces inspired by traditional calligraphy. These are accompanied by a rich selection of applications. Select examples of design and graffiti serve as powerful demonstrations of how text can be used illustratively. This work is particularly relevant to those creating street art and poster design. Arabesque 2 also features graphic design, logos, Edited byial design, and illustration by young designers and activists from Egypt, Iran, Saudi Arabia, Jordan, Lebanon, and the United Arab Emirates. Regardless of the location and nationality of their creators, all of the examples included in the book combine modern design with the traditional, letter-based canon of Arab forms in striking ways. The book's preface is written by John Martin, co-founder of Art Dubai. Additional texts and interviews describe the environments in which the featured designers and artists work. Edited bys Ben Wittner and Sascha Thoma round out Arabesque 2 with a CD-ROM that features four typefaces related to its themes.
Автор: Heller Steven Название: Writing and Research for Graphic Designers ISBN: 1592538045 ISBN-13(EAN): 9781592538041 Издательство: Rockport/Rotovision Рейтинг: Цена: 2223 р. Наличие на складе: Поставка под заказ.
For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:
- Designers to Designers
- Designers to Clients
- Designers to the Design-literate
- Designers to the Design-agnostic
Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher.
Описание: "Transitions" is the theme that runs through this book, which deals not only with technical and creative innovations at the cutting edge of this branch of graphic design, but the challenges facing the industry and the changes ahead. The development of cheap, easy-to-use digital video equipment has enabled graphic designers to move swiftly into the world of film. This book marks the point where digital media design and film-making meet. Through interviews with leading international practitioners, the book focuses on transitions across a range of motion graphics, from Hollywood titles to experimental films on digital video, to interactive interfaces for digital television. The book also contains a practical tutorial section and interviews and insights from a global collection of practitioners.
Автор: Heller Steven, Chwast Seymour Название: Graphic Style: From Victorian to New Century ISBN: 0810997916 ISBN-13(EAN): 9780810997912 Издательство: Abrams Рейтинг: Цена: 2286 р. Наличие на складе: Невозможна поставка.
Описание: From Victorian to New Century. Survey of graphic design styles through the ages, first published in 1988, it has become an essential resource for designers and students. With more than 700 illustrations, it is the only wide-ranging history of graphic design to be completely visual, and many readers treasure it fot its amazing trove of images. This new edition has been brought completely visual, and many readers treasure it for its amazing trove of images. This new edition has been brought completely up to date, with sections devoted to styles of the twenty-first century.
Автор: Stanic Elena, Corina Lipavsky Название: Atlas of Graphic Designers ISBN: 1592536646 ISBN-13(EAN): 9781592536641 Издательство: Rockport/Rotovision Рейтинг: Цена: 1778 р. Наличие на складе: Поставка под заказ.
This comprehensive collection illustrates the world of graphic design country by country, featuring the best graphic designers from all over the world. An amazing reference, this book provides insight into how designers from varied backgrounds approach their work, how different cultures associate communication and creativity in different ways, and how we see this reality used, pushed to its limits, and even completely transformed by design. No matter where you are from, this book will leave you with a broadened awareness of your own visual taste and an in-depth, contextual understanding of graphic design worldwide.
Автор: Heller, Steven Название: Comics Sketchbooks ISBN: 0500289948 ISBN-13(EAN): 9780500289945 Издательство: Thames & Hudson Рейтинг: Цена: 2853 р. Наличие на складе: Поставка под заказ.
Описание: Comics Sketchbooks presents the private notebooks of 76 of the worlds most inventive, innovative and successful artists, alongside new talents and emerging illustrators, in a breathtaking range of creative play. From cartoons to the graphic novel, from humour to superheroes, comics are the worlds most popular form of illustration. However, we rarely see the creative thinking the doodling, the experimentation that leads to fully formed visual ideas and stories. Although there have been several comic-book compilations over the years, none has the visual excitement, creative insight and mind-blowing creativity and fun of Comics Sketchbooks. POW!!!!
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