From brand vision to brand evaluation, Chernatony, Leslie D
Старое издание
Автор: De Chernatony Название: From Brand Vision To Brand Evaluation ISBN: 0750667494 ISBN-13(EAN): 9780750667494 Издательство: Elsevier Science Цена: 4856.00 р. Наличие на складе: Невозможна поставка. Описание: Presents the reader with applications for brand enhancement that build upon the theoretical background outlined in "Creating Powerful Brands". This book provides a flowchart for progressing the brand building process from strategy through tactics to implementation. It examines each stage to demonstrate how it can be applied in a business context.
Описание: The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. Using a five-stage model, this book reveals how successful brands have an insatiable appetite for creativity and change. It discusses how brands with energized differentiation achieve better financial performance.
Автор: Rosenbaum-Elliott, Richard; Percy, Larry; Pervan, Название: Strategic Brand Management ISBN: 019956521X ISBN-13(EAN): 9780199565214 Издательство: Oxford Academ Рейтинг: Цена: 6176.00 р. Наличие на складе: Поставка под заказ.
Автор: Heding Tilde Название: Brand Management ISBN: 113880469X ISBN-13(EAN): 9781138804692 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Поставка под заказ.
Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
Автор: Boily Marie Helene Название: Development Evaluation in Times of Turbulence ISBN: 0821398792 ISBN-13(EAN): 9780821398791 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The presence of turbulence in multiple areas of our society-food, fuel, and finances-being but three critical areas presently being impacted means that long-held assumptions are no longer true, that the past is not prologue, and that the future is not clear. And enter into this unstable present the discipline of evaluation-a discipline formed and shaped in the past fifty years of stability, little turbulence, and strong assumptions that everything will go according to plan. If things do not go well, it is because of either a poor theory of change on how to bring about positive outcomes, or weak efforts at implementation. It is not because of the stormy present upsetting our quiet past. As it is, conventional evaluation behaviour and beliefs are ill suited for these times. The transformational nature of the 'Arab Spring' is just one arena in which it is clear that a business as usual approach to evaluation is entirely inappropriate.<br><br>The papers in this volume are from the 2011 Global Assembly of the International Development Evaluation Association (IDEAS). Nearly 350 development evaluators from eighty-five countries came together in Amman, Jordan to discuss and analyse the consequences of turbulence on evaluation. The intent of these papers is to systematically assess what changes have come during this time of turbulence and how these changes are impacting the craft of development evaluation. To be clear: this book is not about how to assess the impacts of crises on development and on people's lives. It is about the meaning of a changed world and changed assumptions on the concepts and methods used in evaluation.
Название: Consumer-Brand Relationships ISBN: 0415783135 ISBN-13(EAN): 9780415783132 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
Название: Master class in brand planning ISBN: 0470517913 ISBN-13(EAN): 9780470517918 Издательство: Wiley Рейтинг: Цена: 6178.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In 1988, on Stephen King`s retirement JWT published `The King Papers` a small collection of Stephen King`s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.
Автор: Moilanen, Teemu Rainisto, Seppo K. Название: How to brand nations, cities and destinations ISBN: 0230220924 ISBN-13(EAN): 9780230220928 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
