Strategy synthesis, Wit Bob de

Автор: Young, H.peyton
Название: Individual strategy and social structure
ISBN: 0691086877 ISBN-13(EAN): 9780691086873
Издательство: Wiley
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Цена: 10296.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.

Автор: Hill, Mark
Название: Marketing Strategy : The Thinking Involved
ISBN: 141298730X ISBN-13(EAN): 9781412987301
Издательство: Sage Publications
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Цена: 25027.00 р.
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Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

Автор: George S. Day
Название: Wharton on Dynamic Competitive Strategy
ISBN: 0471689572 ISBN-13(EAN): 9780471689577
Издательство: Wiley
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Цена: 3642.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

Автор: Esty
Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
ISBN: 0470393742 ISBN-13(EAN): 9780470393741
Издательство: Wiley
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Цена: 3369.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.

Автор: Volberda H & Elfring T
Название: Rethinking strategy
ISBN: 076195645X ISBN-13(EAN): 9780761956457
Издательство: Sage Publications
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Цена: 9662.00 р.
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Описание: Summarizes the latest directions and developments in strategic management theory, synthesizing American and European approaches.

Автор: Pettigrew A et al
Название: Handbook of Strategy and Management
ISBN: 141292121X ISBN-13(EAN): 9781412921213
Издательство: Sage Publications
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Цена: 6336.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presents an overview of the strategic management field. This book frames, assesses and synthesizes the work in the field and helps to define and shape its development. It features four parts concentrating on specific areas of strategy and management and assesses the state and quality of theory and knowledge.

Название: Designing interactive strategy
ISBN: 0471986070 ISBN-13(EAN): 9780471986072
Издательство: Wiley
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Цена: 6334.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a companya s managers to identify opportunities for bringing value to customers and for delivering that value at a profit.

Автор: Besanko D
Название: Economics of Strategy 5e International Student Version
ISBN: 0470484837 ISBN-13(EAN): 9780470484838
Издательство: Wiley
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Цена: 7443.00 р.
Наличие на складе: Поставка под заказ.

Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.

Автор: Thomas David B., Barlow Mike
Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
ISBN: 0470886021 ISBN-13(EAN): 9780470886021
Издательство: Wiley
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Цена: 5542.00 р.
Наличие на складе: Поставка под заказ.

Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.