Marketing Management with MyMarketingLab, Kotler Philip

Автор: Phillip Kotler, Kevin Lane Keller
Название: Marketing Management 15th edition
ISBN: 1292092629 ISBN-13(EAN): 9781292092621
Издательство: Pearson Education
Цена: 15386.00 р.
Наличие на складе: Поставка под заказ.
Описание: For undergraduate and graduate courses in marketing management. The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.

These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2.

Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092737)4.

If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative.

To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Автор: Kotler
Название: Marketing Management. 10/e. Millenium Edition
ISBN: 0130156841 ISBN-13(EAN): 9780130156846
Издательство: Pearson Education
Цена: 9529.00 р.
Наличие на складе: Невозможна поставка.
Описание: This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork
between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For ndergraduate/graduate courses in Marketing Management.

Автор: Kotler/Keller
Название: Marketing Management: United States Edition, Edition 12
ISBN: 0131457578 ISBN-13(EAN): 9780131457577
Издательство: Pearson Education
Цена: 4013.00 р.
Наличие на складе: Невозможна поставка.

Автор: Philip Kotler Kevin Lane Keller
Название: Marketing Management
ISBN: 0138146039 ISBN-13(EAN): 9780138146030
Издательство: Pearson Education
Цена: 5016.00 р.
Наличие на складе: Невозможна поставка.
Описание: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.