Marketing Management, Philip Kotler Kevin Lane Keller
Новое издание
Автор: Kotler Philip Название: Marketing Management with MyMarketingLab ISBN: 0273755021 ISBN-13(EAN): 9780273755029 Издательство: Pearson Education Цена: 5016.00 р. Наличие на складе: Невозможна поставка.
Автор: Houston, Susan Bove, Lisa Anne Название: Project Management for Healthcare Informatics ISBN: 0387736824 ISBN-13(EAN): 9780387736822 Издательство: Springer Рейтинг: Цена: 10798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through its use of real clinical examples, this book provides an explanation of the project management process tailored for nurses. Coverage includes the tools available to successfully complete each phase of the project management process and advance the project life cycle.
Автор: Ferlie, Ewan; Lynn Jr., Laurence E.; Pollitt, Chri Название: The Oxford Handbook of Public Management ISBN: 019922644X ISBN-13(EAN): 9780199226443 Издательство: Oxford Academ Рейтинг: Цена: 8395.00 р. Наличие на складе: Поставка под заказ.
Описание: This Handbook brings together leading international scholars to comment on key current issues in Public Management. The individual chapters include a mix of broad overviews, in depth exploration of particular thematic areas, and analyses of different theoretical perspectives such as political science, management, sociology, and economics.
Автор: Perry, James L.; Hondeghem, Annie Название: Motivation in Public Management ISBN: 0199234035 ISBN-13(EAN): 9780199234035 Издательство: Oxford Academ Рейтинг: Цена: 23562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.
Автор: Thayer Название: Software engineering project management ISBN: 0818680008 ISBN-13(EAN): 9780818680007 Издательство: Wiley Рейтинг: Цена: 16782.00 р. Наличие на складе: Поставка под заказ.
Описание: Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager.
This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management.
Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.
Описание: Preceded by Pocketbook of orthopaedics and fractures / Ronald McRae. 2nd ed. 2006.
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Mullins, John Walker, Orville C. Название: Marketing Management: A Strategic Decision-making Approach ISBN: 0071326375 ISBN-13(EAN): 9780071326377 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.
Автор: Jochen Schomacher Название: Orthopedic Manual Therapy: Assessment and Management ISBN: 3131714514 ISBN-13(EAN): 9783131714510 Издательство: Thieme Verlagsgruppe Цена: 12386.00 р. Наличие на складе: Поставка под заказ.
Описание:
Proven and effective orthopedic therapy techniques for musculoskeletal disorders
Orthopedic Manual Therapy presents a systematic, step-by-step guide to manual therapy for disorders of the extremities and spine. Readers will find detailed examination and treatment techniques, the newest scientific and clinical advances, and updates on pain physiology, biomechanics, neurodynamics, and the biopsychosocial model of disease as the foundation for manual therapy.
Special Features
Describes every procedure in well structured, logical sequences of assessment, classification, and intervention, including core questions for patients
Covers examination and treatment of all joints, from the toes to the shoulder girdle, with new information on the sacro-iliac joint tests, as well as additional new techniques for the wrist and the hindfoot
Provides more than 500 full-color, step-by-step photographs that illustrate every technique for treating functional disorders of the locomotor system
Explains the important topic of arthrokinematics (movement of the adjacent joint surfaces) and its role in the mechanics of manual therapy
Offers a practical documentation template for recording each articulation and communicating findings to colleagues or physicians
Access to 20 instructive videos on the Thieme MediaCenter that demonstrate procedures in real-life clinical situations
Complete with case studies, checklists, and study questions, this practical, didactic book is ideal as both a textbook and a reference. Students and practitioners of physical and manual therapy will find it essential for gaining the knowledge and decision-making skills to treat any musculoskeletal disorder related to posture and movement.
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