Marketing Management: United States Edition, Edition 12, Kotler/Keller
Новое издание
Автор: Kotler Philip Название: Marketing Management with MyMarketingLab ISBN: 0273755021 ISBN-13(EAN): 9780273755029 Издательство: Pearson Education Цена: 5016.00 р. Наличие на складе: Невозможна поставка.
Автор: Phillip Kotler, Kevin Lane Keller Название: Marketing Management 15th edition ISBN: 1292092629 ISBN-13(EAN): 9781292092621 Издательство: Pearson Education Цена: 15386.00 р. Наличие на складе: Поставка под заказ. Описание: For undergraduate and graduate courses in marketing management. The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyMarketingLab.
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Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092737)4.
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Автор: Kotler, Philip Keller, Kevin Название: Marketing management, global edition ISBN: 1292404817 ISBN-13(EAN): 9781292404813 Издательство: Pearson Education Цена: 17683.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: Super Safari Teacher`s Book Level 2 helps teachers get the most out of the course material with easy-to-follow instructions and a teacher-friendly layout. The teacher`s notes are interleaved with pages from the Student`s Book and easy to use. It includes detailed step-by-step guidance, lesson aims, clear instructions and a vast array of ideas for classroom activities.
Автор: Lees-Marshment Jennifer, Conley Brian, Cosgrove Ke Название: Political Marketing in the United States ISBN: 0415632862 ISBN-13(EAN): 9780415632867 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
New and emerging trends in political marketing practice
Analysis of a broad range of political marketing aspects
Empirical examples as well as useful theoretical frameworks
Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
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