Marketing management, global edition, Kotler, Philip Keller, Kevin
Старое издание
Автор: Kotler/Keller Название: Marketing Management: United States Edition, Edition 12 ISBN: 0131457578 ISBN-13(EAN): 9780131457577 Издательство: Pearson Education Цена: 4013.00 р. Наличие на складе: Невозможна поставка.
Автор: Phillip Kotler, Kevin Lane Keller Название: Marketing Management 15th edition ISBN: 1292092629 ISBN-13(EAN): 9781292092621 Издательство: Pearson Education Цена: 15386.00 р. Наличие на складе: Поставка под заказ. Описание: For undergraduate and graduate courses in marketing management. The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Please note that the product you are purchasing does not include MyMarketingLab.
MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.
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Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Owen John R Название: Extractive Relations ISBN: 1783534796 ISBN-13(EAN): 9781783534791 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Extractive Relations explores the nature of industrial power and its role in shaping what we understand to be the global mining sector. For readers seeking to understand how mining companies interpret and interact with the communities and interests around their operations, this book provides invaluable insight and analysis.
Автор: Alon, Ilan , Jaffe, Eugene , Prange, Christiane Название: Global Marketing ISBN: 0367196093 ISBN-13(EAN): 9780367196097 Издательство: Taylor&Francis Рейтинг: Цена: 11176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today`s students with the knowledge and confidence they need to become leading marketing managers.
Автор: Ajay K. Manrai; H. Lee Meadow Название: Global Perspectives in Marketing for the 21st Century ISBN: 3319386972 ISBN-13(EAN): 9783319386973 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.
Автор: Alon, Ilan , Jaffe, Eugene , Prange, Christiane Название: Global Marketing ISBN: 0367196085 ISBN-13(EAN): 9780367196080 Издательство: Taylor&Francis Рейтинг: Цена: 36749.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today`s students with the knowledge and confidence they need to become leading marketing managers.
Автор: Leboff Grant Название: Stickier Marketing ISBN: 0749471085 ISBN-13(EAN): 9780749471088 Издательство: Kogan Page Рейтинг: Цена: 3958.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming `sticky`.
Автор: Joseph H. Hancock II Название: Fashion Brand Stories ISBN: 1350135542 ISBN-13(EAN): 9781350135543 Издательство: Bloomsbury Academic Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's (R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding.
This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
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Автор: Jeronimo Garcia-Fernandez, Pablo Galvez-Ruiz Название: The Global Private Health & Fitness Business: A Marketing Perspective ISBN: 1800438516 ISBN-13(EAN): 9781800438514 Издательство: Emerald Рейтинг: Цена: 14024.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Автор: Mosca Fabrizio, Gallo Rosalia Название: Global Marketing Strategies for the Promotion of Luxury Goods ISBN: 1466699582 ISBN-13(EAN): 9781466699588 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29106.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this publication is designed for use by business professionals, researchers, and graduate-level students.
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