The Global Private Health & Fitness Business: A Marketing Perspective, Jeronimo Garcia-Fernandez, Pablo Galvez-Ruiz
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Описание: This new and fully-updated 2nd edition is a core text for introductory modules to HRM at both undergraduate and postgraduate level. It covers the core topics of HRM through a critical lense, whilst situating the discussion within a global perspective and encourages students to question assumptions that underpin managing people within organisations.
Автор: Chatterjee Pradeep Kumar, Chatterjee Partho Pratim Название: Marketing of Engineering Consultancy Services: A Global Perspective ISBN: 079186183X ISBN-13(EAN): 9780791861837 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 8316.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors` decades of experience in the engineering consultancy service industry with scholarly excellence.
Автор: Maria-Teresa Lepeley, Katherina Kuschel, Nicholas J. Beutell, Nicky R.M. Pouw, Emiel L. Eijdenberg Название: The Wellbeing of Women in Entrepreneurship: A Global Perspective ISBN: 0367234386 ISBN-13(EAN): 9780367234386 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Women perform nearly two-thirds of total work (including household duties), comprise one-third of the formal labor force, but receive only one-tenth of the world income. This book brings together scholars to provide a unique global vision of the wellbeing of women entrepreneurs to foster sustainable development and inclusive societies.
Описание: How effective are businesses at improving working conditions in their supply chains through private regulation? Can private regulation be both stringent and popular with firms? This book analyzes the nature and origins of, the business demand for and the competition between all relevant private regulatory organizations focusing on clothing production.
Автор: Majaro Название: Marketing in Perspective (RLE Marketing) ISBN: 1138787639 ISBN-13(EAN): 9781138787636 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ? both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Автор: Majaro Simon Название: Marketing in Perspective (Rle Marketing) ISBN: 1138980471 ISBN-13(EAN): 9781138980471 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Автор: Venkatakrishna V. Bellur; James W. Camerius; Brian Название: Marketing Horizons: A 1980`s Perspective ISBN: 3319385534 ISBN-13(EAN): 9783319385532 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Kristian K. M?ller; David T. Wilson Название: Business Marketing: An Interaction and Network Perspective ISBN: 0792395042 ISBN-13(EAN): 9780792395041 Издательство: Springer Рейтинг: Цена: 34799.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed.
Описание: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.
Описание: New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
Автор: Belz, F-M., Peattie, K. Название: Sustainability Marketing - A Global Perspective, 2nd Edition ISBN: 1119966191 ISBN-13(EAN): 9781119966197 Издательство: Wiley Рейтинг: Цена: 7437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.
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