Marketing Horizons: A 1980`s Perspective, Venkatakrishna V. Bellur; James W. Camerius; Brian

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 11878.00 р.
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Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Автор: Kristian K. M?ller; David T. Wilson
Название: Business Marketing: An Interaction and Network Perspective
ISBN: 9401042810 ISBN-13(EAN): 9789401042819
Издательство: Springer
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Цена: 39130.00 р.
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Описание: Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi- in industrial markets.

Автор: MacDonald, Stuart
Название: Information for Innovation: Managing Change from an Information Perspective
ISBN: 0199241473 ISBN-13(EAN): 9780199241477
Издательство: Oxford Academ
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Цена: 10613.00 р.
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Описание: Much is said about the information age, the information economy, the information society, and particularly about information technology, but little about information itself. This study describes and analyzes information, its place and significance.

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 8237.00 р.
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Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Belz, F-M., Peattie, K.
Название: Sustainability Marketing - A Global Perspective, 2nd Edition
ISBN: 1119966191 ISBN-13(EAN): 9781119966197
Издательство: Wiley
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Цена: 7437.00 р.
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Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

Автор: Majaro
Название: Marketing in Perspective (RLE Marketing)
ISBN: 1138787639 ISBN-13(EAN): 9781138787636
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ? both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Автор: Thornton, Patricia H.; Ocasio, William; Lounsbury,
Название: The Institutional Logics Perspective
ISBN: 0199601941 ISBN-13(EAN): 9780199601943
Издательство: Oxford Academ
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Цена: 7522.00 р.
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Описание: The book analyzes, synthesizes, and further develops theoretical and methodological tools in the rising new school in institutional analysis, the institutional logics perspective, which offers opportunities to examine how individual and organizational actors are a product of multiple social locations in an inter-institutional system.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Автор: Kristian K. M?ller; David T. Wilson
Название: Business Marketing: An Interaction and Network Perspective
ISBN: 0792395042 ISBN-13(EAN): 9780792395041
Издательство: Springer
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Цена: 34799.00 р.
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Описание: This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed.