Business Marketing: An Interaction and Network Perspective, Kristian K. M?ller; David T. Wilson

Автор: Belz, F-M., Peattie, K.
Название: Sustainability Marketing - A Global Perspective, 2nd Edition
ISBN: 1119966191 ISBN-13(EAN): 9781119966197
Издательство: Wiley
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Цена: 7437.00 р.
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Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

Автор: Groves
Название: Achieving Class A Business Excellence: An Executiv e?s Perspective
ISBN: 0470260343 ISBN-13(EAN): 9780470260340
Издательство: Wiley
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Цена: 5542.00 р.
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Описание: A tough, challenging, and eventful journey is outlined in this cutting-edge business story. Greg, the company President, uses the latest edition of the trusted industry standard, The Oliver Wight Class A Checklist for Business Excellence, to transform his business from mediocrity to industry leading performance.

Автор: Fox
Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
ISBN: 1118231937 ISBN-13(EAN): 9781118231937
Издательство: Wiley
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Цена: 2533.00 р.
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Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.

Автор: Kristian K. M?ller; David T. Wilson
Название: Business Marketing: An Interaction and Network Perspective
ISBN: 0792395042 ISBN-13(EAN): 9780792395041
Издательство: Springer
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Цена: 34799.00 р.
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Описание: This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed.

Автор: Venkatakrishna V. Bellur; James W. Camerius; Brian
Название: Marketing Horizons: A 1980`s Perspective
ISBN: 3319385534 ISBN-13(EAN): 9783319385532
Издательство: Springer
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Цена: 18167.00 р.
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Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Majaro
Название: Marketing in Perspective (RLE Marketing)
ISBN: 1138787639 ISBN-13(EAN): 9781138787636
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ? both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Автор: Ioannis Rizomyliotis; Kleopatra Konstantoulaki; Io
Название: Business-to-Business Marketing Communications
ISBN: 331958782X ISBN-13(EAN): 9783319587820
Издательство: Springer
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Цена: 7685.00 р.
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Описание: This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.