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Автор: George S. Day
Название: Wharton on Dynamic Competitive Strategy
ISBN: 0471689572 ISBN-13(EAN): 9780471689577
Издательство: Wiley
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Цена: 3642.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

Автор: Esty
Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
ISBN: 0470393742 ISBN-13(EAN): 9780470393741
Издательство: Wiley
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Цена: 3369.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.

Автор: Besanko D
Название: Economics of Strategy 5e International Student Version
ISBN: 0470484837 ISBN-13(EAN): 9780470484838
Издательство: Wiley
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Цена: 7443.00 р.
Наличие на складе: Поставка под заказ.

Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.

Автор: Thomas David B., Barlow Mike
Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
ISBN: 0470886021 ISBN-13(EAN): 9780470886021
Издательство: Wiley
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Цена: 5542.00 р.
Наличие на складе: Поставка под заказ.

Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.

Автор: Stern, Carl W.
Название: Boston Consulting Group on Strategy
ISBN: 0471757225 ISBN-13(EAN): 9780471757221
Издательство: Wiley
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Цена: 4910.00 р.
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Описание: For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG`s most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.

Автор: Cummings Stephen, Wilson David, Davis B. John,
Название: Images of Strategy
ISBN: 0631226109 ISBN-13(EAN): 9780631226109
Издательство: Wiley
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Цена: 5226.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Images of Strategy develops an innovative and multi--faceted approach to strategic management which will enable students to use and develop interesting and wide--ranging applications alongside some of the latest ideas and analysis. * An innovative and multi--functional approach to strategic management.