Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Sweeney Название: International Management ISBN: 0415825288 ISBN-13(EAN): 9780415825283 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book integrates theory and practice to explore strategic opportunities available to global firms and discuss the challenges of managing an international workforce. It includes current examples and a companion website with instructor resources.
Описание: You may recognize the statement on the back cover of so many textbooks concerning the global environment of commerce-"to help you understand and appreciate the economic, political, and technological context in which international business operates." But this defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture. The author believes, in this modern era of globalization, managers venturing forth to engage alien societies must be armed with cross-cultural skills that go above and beyond the instructions of how to kiss, bow, or shake hands. This book provides a more concise, simple, and practical approach that cuts through the complicated cultural matrix. This book is divided into three sections. The first section explains how culture acts as the prime driver of our life-the filter of our senses and the guide of our values, hence the measurement barometer upon which all our decisions and behavior are constructed; the second section examines how cross-cultural determinants should function as a worthwhile tool in cross-cultural engagement proposing a two-step concentration; and the final section offers the practical application of specific techniques that will help you navigate the cross-cultural milieu and become a cultural detective.
Автор: Marta Poblet Название: Mobile Technologies for Conflict Management ISBN: 9400736622 ISBN-13(EAN): 9789400736627 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With mobile phones now the most ubiquitous mode of communication, this publication shows their ideal potential as a tool for conflict prevention and management. It details innovative uses of mobile technologies such as early warning and humanitarian relief.
Автор: Thompson Mike J., Bevan David Название: Wise Management in Organisational Complexity ISBN: 1137002646 ISBN-13(EAN): 9781137002648 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a resource of wise praxis and reflection in the context of organisational complexity for managers, researchers and teachers in management education. Offers various explications and applications of Aristotle`s notion of phronesis (practical wisdom) and reflects on the responsibilities of companies and education institutions towards society.
Автор: Sweeney Название: International Management ISBN: 041582527X ISBN-13(EAN): 9780415825276 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book integrates theory and practice to explore strategic opportunities available to global firms and discuss the challenges of managing an international workforce. It includes current examples and a companion website with instructor resources.
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