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Marketing Research



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Цена: 4208р.
Кол-во:
 о цене
Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 14 авг 2020
Ориентировочная дата поставки: Начало - середина сентября
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Автор: Malhotra Naresh
Название:  Marketing Research   (Нареш Малхотра: Маркетинговые исследования)
Издательство: Pearson Education
Классификация:
Продажи и маркетинг

ISBN: 0273725858
ISBN-13(EAN): 9780273725855
ISBN: 0-273-72585-8
ISBN-13(EAN): 978-0-273-72585-5
Обложка/Формат: Paperback
Вес: 1.994 кг.
Дата издания: 26.06.2012
Язык: ENG
Издание: 4 rev ed
Иллюстрации: Illustrations
Размер: 264 X 198 X 42
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: США
Описание: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.



      Новое издание
Marketing Research

Автор: Naresh K. Malhotra
Название: Marketing Research
ISBN: 1292103124 ISBN-13(EAN): 9781292103129
Издательство: Pearson Education
Цена: 4208 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: Revised edition of Marketing research, 2012.

Marketing research

Автор: Nunan, Dan Birks, David F. Malhotra, Naresh K.
Название: Marketing research
ISBN: 1292308729 ISBN-13(EAN): 9781292308722
Издательство: Pearson Education
Цена: 8133 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание: Revised edition of Marketing research, 2012.

      Старое издание
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD

Автор: Naresh Malhotra
Название: Marketing Research: An Applied Orientation and SPSS 14.0 Student CD
ISBN: 0132221179 ISBN-13(EAN): 9780132221177
Издательство: Pearson Education
Цена: 3717 р.
Наличие на складе: Невозможна поставка.
Описание: For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. "Marketing Research: An Applied Orientation, 5e" allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation and SPSS

Автор: Naresh Malhotra
Название: Marketing Research: An Applied Orientation and SPSS
ISBN: 0132085712 ISBN-13(EAN): 9780132085717
Издательство: Pearson Education
Цена: от 1156 до 4055 р.
Наличие на складе: Есть
Описание: For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.


The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 1775 р.
Наличие на складе: Поставка под заказ.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Marketing research

Автор: Hair
Название: Marketing research
ISBN: 0072830875 ISBN-13(EAN): 9780072830873
Издательство: McGraw-Hill
Рейтинг:
Цена: 12121 р.
Наличие на складе: Невозможна поставка.

Описание: "Marketing Research, 3/e" takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

Marketing research with student cd

Автор: Cooper
Название: Marketing research with student cd
ISBN: 0071115714 ISBN-13(EAN): 9780071115711
Издательство: McGraw-Hill
Рейтинг:
Цена: 4283 р.
Наличие на складе: Поставка под заказ.

Описание: There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques.

Marketing Research

Название: Marketing Research
ISBN: 0333721780 ISBN-13(EAN): 9780333721780
Издательство: Springer
Рейтинг:
Цена: 4674 р.
Наличие на складе: Поставка под заказ.

Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.

Marketing research revised (3rd) international edition

Автор: Hair
Название: Marketing research revised (3rd) international edition
ISBN: 0077109368 ISBN-13(EAN): 9780077109363
Издательство: McGraw-Hill
Цена: 3176 р.
Наличие на складе: Невозможна поставка.

Описание: "The Revised International Editi of Marketing Research, 3/e" includes a variety of UK and European cases, providing European students with a clear insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information, and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

WIE Marketing Research: With SPSS 11.0, 6th Edition, Wiley International Edition

Автор: Carl McDaniel Jr.
Название: WIE Marketing Research: With SPSS 11.0, 6th Edition, Wiley International Edition
ISBN: 0471657654 ISBN-13(EAN): 9780471657651
Издательство: Wiley
Цена: 3861 р.
Наличие на складе: Поставка под заказ.

Описание: Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditiol high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.

International Marketing Research, 3rd Edition

Автор: C. Samuel Craig
Название: International Marketing Research, 3rd Edition
ISBN: 0470010959 ISBN-13(EAN): 9780470010952
Издательство: Wiley
Рейтинг:
Цена: 5328 р.
Наличие на складе: Поставка под заказ.

Описание: The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. * A complete guide to modern international marketing research techniques by two pioneers in the field. * Authoritative coverage of all the latest electronic research techniques.

Marketing Research Essentials, 5th Edition

Автор: Carl McDaniel Jr.
Название: Marketing Research Essentials, 5th Edition
ISBN: 0471684767 ISBN-13(EAN): 9780471684763
Издательство: Wiley
Цена: 3652 р.
Наличие на складе: Поставка под заказ.

Описание: When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.

The Handbook of Marketing Research

Автор: Grover R & Vriens M
Название: The Handbook of Marketing Research
ISBN: 141290997X ISBN-13(EAN): 9781412909976
Издательство: Sage Publications
Рейтинг:
Цена: 17477 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.

Автор: Carl McDaniel Jr.
Название: Marketing Research 6th Edition with SPSS with Persus Sofware Set
ISBN: 0471648051 ISBN-13(EAN): 9780471648055
Издательство: Wiley
Цена: 9818 р.
Наличие на складе: Поставка под заказ.

Описание: Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

Marketing Research with SPSS, 7th Edition

Автор: Carl McDaniel Jr.
Название: Marketing Research with SPSS, 7th Edition
ISBN: 0471755281 ISBN-13(EAN): 9780471755289
Издательство: Wiley
Цена: 3861 р.
Наличие на складе: Поставка под заказ.

Описание: In the new Seventh Edition of "Marketing Research", McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to use market research to make critical business decisions. This new edition is filled with new and current examples drawnom the authors' ongoing involvement in the field, and continues to provide an engaging and entertaining writing style. McDaniel and Gates take a practical approach to market research and focus on helping students recognize "good" research from bad research. This text prepares students how to effectively use market research as managers, as most students taking this course will end up needing to use marketing research in a management capacity. This comprehensive text provides a real-world perspective rather than a more academic research point of view. The goal of this book is to teach students to become effective buyers and users of market research rather than doers of market research.

Fundamentals of Marketing Research I: Three-Volume Set

Автор: Malhotra N
Название: Fundamentals of Marketing Research I: Three-Volume Set
ISBN: 1412921236 ISBN-13(EAN): 9781412921237
Издательство: Sage Publications
Рейтинг:
Цена: 106554 р.
Наличие на складе: Поставка под заказ.

Описание: Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field.


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