Airport Operations 3/E, Ashford Norman, Coutu Pierre, Beasley John
Старое издание
Автор: Halpern Название: Airport Marketing ISBN: 0415529395 ISBN-13(EAN): 9780415529396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Поставка под заказ.
Описание:
In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced.
This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.
The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
Автор: Jeffrey Price Название: Practical Airport Operations, Safety, and Emergency Management ISBN: 0128005157 ISBN-13(EAN): 9780128005156 Издательство: Elsevier Science Рейтинг: Цена: 13304.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Practical Airport Operations, Safety, and Emergency Management: Protocols for Today and the Future focuses on the airport itself, not the aircraft, manufacturers, designers, or even the pilots. The book explores the safety of what's been called ‘the most expensive piece of pavement in any city’— the facility that operates, maintains, and ensures the safety of millions of air passengers every year. The book is organized into three helpful sections, each focusing on one of the sectors described in the title. Section One: Airport Safety, explores the airport environment, then delves into safety management systems. Section Two: Airport Operations, continues the conversation on safety management systems before outlining airside and landside operations in depth, while Section Three: Airport Emergency Management, is a careful, detailed exploration of the topic, ending with a chapter on the operational challenges airport operations managers can expect to face in the future. . Written by trusted experts in the field, users will find this book to be a vital resource that provides airport operations managers and students with the information, protocols, and strategies they need to meet the unique challenges associated with running an airport.
Автор: Graham Название: Managing Airports 4th Edition ISBN: 0415529417 ISBN-13(EAN): 9780415529419 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Поставка под заказ.
Описание: "Simultaneously published in the USA and Canada"--Title page verso.
Автор: Wells, Alexander T. Young, Seth Название: Airport planning and management ISBN: 0071413014 ISBN-13(EAN): 9780071413015 Издательство: McGraw-Hill Рейтинг: Цена: 6004.00 р. Наличие на складе: Поставка под заказ.
Описание: A resource for understanding fundamentals, as well as developments in policy and practice in airport management. It covers planning and managing techniques, technologies, statistics, trends, and regulatory issues. It offers guidance on airport site selection, design, access, financing, law and regulation, security, and technological advances.
Автор: Bednarek Название: Airports, Cities, and the Jet Age ISBN: 3319311948 ISBN-13(EAN): 9783319311944 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book explores the relationship between cities and their commercial airports. These vital transportation facilities are locally owned and managed and civic leaders and boosters have made them central to often expansive economic development dreams, including the construction of architecturally significant buildings. However, other metropolitan residents have paid a high price for the expansion of air transportation, as battles over jet aircraft noise resulted not only in quieter jet engine technologies, but profound changes in the metropolitan landscape with the clearance of both urban and suburban neighborhoods. And in the wake of 9/11, the US commercial airport has emerged as the place where Americans most fully experience the security regime introduced after those terrorist attacks.
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