Practical Airport Operations, Safety, and Emergency Management, Jeffrey Price
Автор: Wells, Alexander T. Young, Seth Название: Airport planning and management ISBN: 0071413014 ISBN-13(EAN): 9780071413015 Издательство: McGraw-Hill Рейтинг: Цена: 6004.00 р. Наличие на складе: Поставка под заказ.
Описание: A resource for understanding fundamentals, as well as developments in policy and practice in airport management. It covers planning and managing techniques, technologies, statistics, trends, and regulatory issues. It offers guidance on airport site selection, design, access, financing, law and regulation, security, and technological advances.
Автор: Ashford Norman, Coutu Pierre, Beasley John Название: Airport Operations 3/E ISBN: 0071775846 ISBN-13(EAN): 9780071775847 Издательство: McGraw-Hill Рейтинг: Цена: 7205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a completely up-to-date sourcebook for techniques and practices used in the management and operation of medium- and large-sized airports.
Автор: Halpern Название: Airport Marketing ISBN: 0415529395 ISBN-13(EAN): 9780415529396 Издательство: Taylor&Francis Рейтинг: Цена: 6889.00 р. Наличие на складе: Поставка под заказ.
Описание:
In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced.
This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.
The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
Название: Operations Management ISBN: 0333662105 ISBN-13(EAN): 9780333662106 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Поставка под заказ.
Описание: This fully revised new edition provides a comprehensive introduction to the wide-ranging subject of Operations Management. The book is clearly written and jargon-free, concentrating on examining the ways an organisation turns its resources into goods or services. The student-centred approach based on learning objectives, case studies activities and review questions is ideal for those studying the subject, whilst its practical approach provides help to managers seeking to become more effective.
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