Автор: Halpern Nigel, Graham Anne Название: Airport Marketing ISBN: 036748370X ISBN-13(EAN): 9780367483708 Издательство: Taylor&Francis Цена: 5817.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.
Автор: Wells, Alexander T. Young, Seth Название: Airport planning and management ISBN: 0071413014 ISBN-13(EAN): 9780071413015 Издательство: McGraw-Hill Рейтинг: Цена: 6004.00 р. Наличие на складе: Поставка под заказ.
Описание: A resource for understanding fundamentals, as well as developments in policy and practice in airport management. It covers planning and managing techniques, technologies, statistics, trends, and regulatory issues. It offers guidance on airport site selection, design, access, financing, law and regulation, security, and technological advances.
Автор: Ashford Norman, Coutu Pierre, Beasley John Название: Airport Operations 3/E ISBN: 0071775846 ISBN-13(EAN): 9780071775847 Издательство: McGraw-Hill Рейтинг: Цена: 7205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a completely up-to-date sourcebook for techniques and practices used in the management and operation of medium- and large-sized airports.
Автор: Jeffrey Price Название: Practical Airport Operations, Safety, and Emergency Management ISBN: 0128005157 ISBN-13(EAN): 9780128005156 Издательство: Elsevier Science Рейтинг: Цена: 13304.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Practical Airport Operations, Safety, and Emergency Management: Protocols for Today and the Future focuses on the airport itself, not the aircraft, manufacturers, designers, or even the pilots. The book explores the safety of what's been called ‘the most expensive piece of pavement in any city’— the facility that operates, maintains, and ensures the safety of millions of air passengers every year. The book is organized into three helpful sections, each focusing on one of the sectors described in the title. Section One: Airport Safety, explores the airport environment, then delves into safety management systems. Section Two: Airport Operations, continues the conversation on safety management systems before outlining airside and landside operations in depth, while Section Three: Airport Emergency Management, is a careful, detailed exploration of the topic, ending with a chapter on the operational challenges airport operations managers can expect to face in the future. . Written by trusted experts in the field, users will find this book to be a vital resource that provides airport operations managers and students with the information, protocols, and strategies they need to meet the unique challenges associated with running an airport.
Автор: Graham Название: Managing Airports 4th Edition ISBN: 0415529417 ISBN-13(EAN): 9780415529419 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Поставка под заказ.
Описание: "Simultaneously published in the USA and Canada"--Title page verso.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Описание: Marketing has become more competitive and ubiquitous than ever before. In this current economic climate, entrepreneurs and small to mid-size businesses have been driven to look for alternative ways to market their products and services effectively and cost-efficiently. At the same time, the Internet has provided them the opportunity to challenge the Fortune 500s. Mastering the World of Marketing is the definitive marketing resource every business needs to survive and thrive. This desk-top, insanely value-packed, comprehensive book provides the best marketing strategies, tactics, tips, and advice from more than 50 of the top marketers in the world. There are millions of ways to go-to market. Businesses have an unlimited choice of strategies and philosophies they can implement to generate leads, create brand recognition, and capture new customers. Mastering the World of Marketing covers marketing techniques that can accommodate any organizations marketing budget, including: networking, word of mouth marketing, customer referrals, yellow page directories, television, radio, outdoor (roadside billboards), print, email marketing, internet marketing, social media marketing, public relations and advertising. Contributors include: Peter Shankman, Seth Godin, Chris Brogan, Jack Trout, Yanik Silver, Jay Abraham, Joe Calloway, Peter Lencioni, Guy Kawasaki, Dan Lok, Gary Vaynercuk, Dan Kennedy, Regis McKenna, Robert Cialdini, Joel Comm, David Meerman Scott, Jay Conrad Levinson, Mark Jeffrey, John Andrew Davis, Michael Masterson, Anne Libera, John Arnold, Peter Fisk, Sam Richter, John J. Burnett, Joel Greenblatt, Robert F. Hartley, John L. Mariotti, Chris Treadaway, Mari Smith, David A. Aaker, Philip Kotler, John Grant, Bob Burg, Larry Weber, Richard Rosen, Don Sexton, Mark Joyner, Tom Antion, Adam Richardson, Scott Stratten, Ken Evoy, Mark Victor Hansen, Lon Safko, John Jantsch, Al Reis, Joe Vitale, Michel Fortin, W. Chan Kim, Renee Mauborgne, and Alexander Chernev.
Автор: Melewar T C Название: Strategic International Marketing ISBN: 0230580246 ISBN-13(EAN): 9780230580244 Издательство: Springer Рейтинг: Цена: 9362.00 р. Наличие на складе: Поставка под заказ.
Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
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