Автор: Halpern Название: Airport Marketing ISBN: 0415529395 ISBN-13(EAN): 9780415529396 Издательство: Taylor&Francis Цена: 6889.00 р. Наличие на складе: Поставка под заказ. Описание:
In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced.
This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications.
The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Philip Kotler Название: Lateral Marketing: New Techniques for Finding Breakthrough Ideas ISBN: 0471455164 ISBN-13(EAN): 9780471455165 Издательство: Wiley Рейтинг: Цена: 3658.00 р. 5226.00-30% Наличие на складе: Есть (1 шт.) Описание: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and `70s have worked too well.
Автор: Pullen Hilary Название: Online Marketing for Your Craft Business: How to Get Your Handmade Products Delivered, Shared and Sold on the Internet ISBN: 1446304892 ISBN-13(EAN): 9781446304891 Издательство: David & Charles Рейтинг: Цена: 2375.00 р. Наличие на складе: Есть (1 шт.) Описание: Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness.
Описание: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what`s working andwhat`s wasted.
Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.
Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
Автор: Deiss Ryan, Henneberry Russ Название: Digital Marketing for Dummies, 2 ed. ISBN: 1119660483 ISBN-13(EAN): 9781119660484 Издательство: Wiley Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
Автор: William Pride , O. C. Ferrell Название: Marketing ISBN: 0357033795 ISBN-13(EAN): 9780357033791 Издательство: Cengage Learning Рейтинг: Цена: 21542.00 р. Наличие на складе: Нет в наличии.
Описание: Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition.
This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.
Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactics
Do you want 1000's of Relevant Instagram Followers? Do you want to discover how to turn these Followers into long-term paying customers? Do you want to discover how to get 'Your Tribe' asking you to sell to them? (Yes, it's possible )
While having thousands of followers and likes can be great for your Ego, what use are they if they aren't related to your niche, and more importantly will NEVER become your customers.
Being Successful on Social Media is all about to turning your followers into paying customers, and then having these customers come back again and again, until they literally ask you to release more products
Whether you're looking to grow your business, build a personal brand or rapidly grow niche Instagram accounts, this practical blueprint will show you exactly how to go from 0 followers, to engaged & relevant followers in no time.
Instagram is currently a wide open playground that the majority of businesses just aren't capitalizing on....But you have the opportunity to be different.
P.S. Instagram have recently updated a LOT of their platform, therefore, it's more important than ever to get the up to date information you and your business need to crush Instagram marketing like never before
Here's a preview of what's inside...
Exactly How to Monetize Your Instagram to Earn $1000's EVERY single month (This Works For BOTH Businesses & Personal Brands)
How to Optimize Every Aspect Of Your Instagram Profile to Skyrocket it's Growth (Including 5 Simple Tricks You Need To Know For 2021)
3 Simple, Yet Incredibly Effective, Ways to Ethically Profit From Your Raving Followers & Fans
10 Essential Tips to Drastically Increase Your Engagement (Essential If You Want To Monetize Your Account...)
Why Knowing Your Exact Niche Is CRUCIAL & 3 Successful Example Accounts In Very Targeted Niches
The Secrets To Leveraging The Instagram Algorithm & Features To Grow Your Brand & Business
5 Tips For Unlimited Inspiration & Ideas For Creating Original & Engagement Friendly Content That Your Followers LOVE
How To Make $100's EVERY DAY Even if You Have ZERO Products or Services to Sell
The Truth On Whether You Should Hire A Social Media Manager Or Agency & 3 Pros & Cons To Both Sides
The Easy to Follow Step by Step Blueprint to Paid Instagram Advertising to Blow Up Your Account & Promote Your Products / Service
The BEST Strategy for Marketing Your New Products/ Services as Soon as They are Released
How This 1 Tip Could MASSIVELY Increase Trust & Engagement Between You and Your Followers
And that barely even begins to scratch the surface
Even if you've never even heard of Instagram marketing before, even if you've never opened your own Instagram account & even if you've never heard of 'Influencers' or 'Personal Brands' this book outlines exactly how you can utilize the untapped market of Instagram to rapidly grow your businesses (or Personal Brand) in 2021.
So, If You Want The Practical Blueprint To All But Guaranteed Instagram Success In 2021, Then Scroll Up And Buy This Book Today.
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
Автор: Le Meunier-fitzhugh, Kenneth (university Of East Anglia) Название: Marketing: a very short introduction ISBN: 0198827334 ISBN-13(EAN): 9780198827337 Издательство: Oxford Academ Рейтинг: Цена: 1582.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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