Sage Handbook of Marketing Theory, Maclaran Pauline

Название: Market Leader 3rd Ed Marketing
ISBN: 1408220075 ISBN-13(EAN): 9781408220078
Издательство: Pearson Education
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Цена: от 819.00 р. 3570.00 -30%
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Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Автор: Weitz B & Wensley R
Название: Handbook of Marketing
ISBN: 1412921201 ISBN-13(EAN): 9781412921206
Издательство: Sage Publications
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Цена: 6336.00 р.
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Описание: Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
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Цена: 24552.00 р.
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Описание: A guide to the key concepts, theories and applications of relationship marketing.

Автор: D. Gursoy/M. Sotiriadis
Название: The Handbook of Managing and Marketing Tourism Experiences
ISBN: 1786352907 ISBN-13(EAN): 9781786352903
Издательство: Emerald
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Цена: 36995.00 р.
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Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Автор: Michael J Baker and Michael Saren
Название: Marketing Theory
ISBN: 1473904005 ISBN-13(EAN): 9781473904002
Издательство: Sage Publications
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Цена: 30730.00 р.
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Описание: Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

Автор: Nick Wilde & Philip R. Holden
Название: Marketing and PR
ISBN: 0713675462 ISBN-13(EAN): 9780713675467
Издательство: A & C Black
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Цена: 1335.00 р.
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Описание: Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won`t benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business.