Автор: Schroeder Jonathan Название: From Chinese Brand Culture to Global Brands ISBN: 1137276347 ISBN-13(EAN): 9781137276346 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.
Автор: Thompson, Grahame F. Название: The Constitutionalization of the Global Corporate Sphere? ISBN: 019959483X ISBN-13(EAN): 9780199594832 Издательство: Oxford Academ Рейтинг: Цена: 11246.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses governance, law, and constitutional matters in the context of international corporate constitutional governance. It examines how and why the business world, commercial relations, and company activities have increasingly become subject to legal and constitutional forms of regulation and governance at the international level.
Автор: Wojcik, Dariusz Название: The Global Stock Market ISBN: 019966630X ISBN-13(EAN): 9780199666300 Издательство: Oxford Academ Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a comprehensive and up-to-date overview of the global stock market focusing on the relations of issuers, investors, and intermediaries, and how these are shaped by local context. It shows how the stock market map is currently being re-drawn, and its centrality to understanding the structure and dynamics of the world economy.
Автор: Coe Neil M Название: Global Production Networks ISBN: 0198703910 ISBN-13(EAN): 9780198703914 Издательство: Oxford Academ Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization and supply chains have re-shaped the organization of the global economy in to global production networks. The authors provide a clear framework for understanding these developments.
Описание: This bestselling textbook steers a course through the challenges of global business and charts the responsibilities that fall on organizations today. As globalization engulfs an ever wider range of societies and industries, a sound understanding of the forces and influences impacting on businesses is invaluable. This book acts as your navigational guide through the complexities and risks of rapidly-changing business environments.Combining a comprehensive introduction to the business environment with a thoroughly international perspective, The Global Business Environment covers all students need to know on Global Business Environment and International Business courses.Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to help you learn, revise and think critically about the global business environment:International case studies: 36 case studies invite you to explore a diverse range of businesses, industries, governments and individuals, from all corners of the globe, from Australia and China to Iran and MozambiqueGlobal Business in Action videos: These insightful interviews link to practice, giving you a chance to learn how real life managers and business people tackle the challenges of running international businessesCritical thinking: Thought-provoking features in every chapter encourage debate on key issues from governance to environmental sustainability and business ethics, developing skills you can carry beyond your business degree into working lifeInnovative digital resources: An interactive ebook allows you to access rich media at your fingertips, with a wealth of additional learning and teaching materials (including updated case studies, lecture slides, MCQ testbank and more) available on the book’s companion website.
Автор: Sorge, Arndt Название: The Global and the local ISBN: 0199205299 ISBN-13(EAN): 9780199205295 Издательство: Oxford Academ Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a sociological theory of the development of human societies to explain how business systems evolve and change, and how internationalization works to specify and change societal identities within nations. This book examines changes in work, organization, corporate governance, and human resources.
Автор: Inkpen, Andrew Ramaswamy, Kannan Название: Global strategy ISBN: 0195167201 ISBN-13(EAN): 9780195167207 Издательство: Oxford Academ Рейтинг: Цена: 5067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deals with the question of how firms can compete in a global environment. This book examines the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and more.
Название: Fundamentals of Global Strategy ISBN: 1606490729 ISBN-13(EAN): 9781606490723 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3188.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Автор: Huiyao Wang; Miao Lu Название: China Goes Global ISBN: 1137578122 ISBN-13(EAN): 9781137578129 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Chinese businesses are going global, transforming the country from a manufacturing export platform into an overseas investment powerhouse. China Goes Global offers a thorough and up-to-date analysis of this key emerging trend that is reshaping global business and the world economy.
Описание: The Global Cigarette provides the first authoritative account of The British American Tobacco Company`s evolution and growth up until the Second World War. Based on archive materials from a wide variety of sources, including the company`s own records, the book shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts - notably inChina and India - and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s.
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