Автор: Kono Название: Strategic New Product Development for the Global Economy ISBN: 0230001998 ISBN-13(EAN): 9780230001992 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Описание: The completely revised and updated "bible"of new product development: The PDMA Handbook of NProduct Development, Second Edition. The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
Автор: Madi?s Название: Patent Markets in the Global Knowledge Economy ISBN: 1107047102 ISBN-13(EAN): 9781107047105 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Long regarded as an essential underpinning of technological innovation in successful capitalist economies, the beneficial role of patents has recently been brought into question by those favouring `open` innovation. This rigorous book surveys the theory, empirical evidence and public-policy related to the role of patents in a global knowledge economy.
Автор: Goldenberg Название: Creativity in Product Innovation ISBN: 0521800897 ISBN-13(EAN): 9780521800891 Издательство: Cambridge Academ Рейтинг: Цена: 20117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creativity in Product Innovation describes a remarkable technique for improving creativity in product design. It covers the background and implementation of creativity templates, showing how they can be used to enhance the creative process.
Автор: Mcgrath Название: Setting the PACE in Product Development ISBN: 1138168971 ISBN-13(EAN): 9781138168978 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources.
This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.
Автор: Pess?a Название: The Lean Product Design and Development Journey ISBN: 3319467913 ISBN-13(EAN): 9783319467917 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book presents a series of high performance product design (PD) and development best practices that can create or improve product development organization. In contrast to other books that focus only on Toyota or other individual companies applying lean IPD, this book explains the lean philosophy more broadly and includes discussions of systems engineering, design for X (DFX), agile development, integrated product development, and project management.
The “Lean Journey” proposed here takes a value-centric approach, where the lean principles are applied to PD to allow the tools and methods selected to emerge from observation of the individual characteristics of each enterprise. This means that understanding lean product development (LPD) is not about knowing which tools are available but knowing how to apply the philosophy.
The book comes with an accompanying manual with problems and solutions available on Springer Extras.
Описание: Written primarily for directors and managers of food design and development, food scientists, technologists, and product developers, this book explains all the necessary information in order to help meet the increasing demands for innovation in an industry that is providing fewer resources.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
