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Public Relations and Religion in American History, Opdycke Lamme


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Автор: Opdycke Lamme
Название:  Public Relations and Religion in American History
ISBN: 9780415818414
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0415818419
Обложка/Формат: Hardback
Страницы: 218
Вес: 0.43 кг.
Дата издания: 11.04.2014
Серия: Routledge research in public relations
Язык: English
Размер: 229 x 155 x 18
Читательская аудитория: Undergraduate
Ключевые слова: Communication studies, HISTORY / United States / General,LANGUAGE ARTS & DISCIPLINES / Communication Studies,RELIGION / General
Подзаголовок: Evangelism, temperance, and business
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание:

Winner of The American Journalism Historians Association Book of the Year Award, 2015

This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Womans Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome--prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.




Freedom from Fear: The American People in Depression and War, 1929-1945

Автор: Kennedy David M.
Название: Freedom from Fear: The American People in Depression and War, 1929-1945
ISBN: 0195144031 ISBN-13(EAN): 9780195144031
Издательство: Oxford Academ
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Цена: 3325.00 р.
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Описание: Between 1929 and 1945, two great travails were visited upon the American people: the Great Depression and World War II. Freedom from Fear tells the story of how Americans endured, and eventually prevailed, in the face of those unprecedented calamities.

Oxford American Handbook of Clinical Examination and Practical Skills

Автор: Burns, Elizabeth Korn, Kenneth Whyte, James, IV
Название: Oxford American Handbook of Clinical Examination and Practical Skills
ISBN: 0195389727 ISBN-13(EAN): 9780195389722
Издательство: Oxford Academ
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Цена: 10613.00 р.
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Описание: Over 200 color figures and concise, readable text guide students through the steps to perform a thorough and effective clinical examination and perform basic practical skills.

North American Perspectives on the Development of Public Relations

Автор: Tom Watson
Название: North American Perspectives on the Development of Public Relations
ISBN: 1349950432 ISBN-13(EAN): 9781349950430
Издательство: Springer
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Цена: 7685.00 р.
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Описание: This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR’s history.

Practitioner`s Guide to Public Relations Research, Measureme

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Overview to the Public Relations Function

Название: Overview to the Public Relations Function
ISBN: 1606490990 ISBN-13(EAN): 9781606490990
Издательство: McGraw-Hill
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Цена: 3602.00 р.
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Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

The AMA Handbook of Public Relations

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
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Цена: 4803.00 р.
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Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.

Public relations metrics

Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver
Название: Public relations metrics
ISBN: 0805862730 ISBN-13(EAN): 9780805862737
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

The American Century and Beyond: U.S. Foreign Relations, 1893-2014

Автор: Herring George C.
Название: The American Century and Beyond: U.S. Foreign Relations, 1893-2014
ISBN: 0190212470 ISBN-13(EAN): 9780190212476
Издательство: Oxford Academ
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Цена: 2929.00 р.
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Описание: U.S. Foreign Relations from 1893 to the Present is the second part of From Colony to Superpower, an international narrative blends political, diplomatic, and military history with economic, cultural, and religious history. It includes a new introduction and a new chapter that brings the narrative up to the present.

Still: American Silent Motion Picture Photography

Автор: Shields David S.
Название: Still: American Silent Motion Picture Photography
ISBN: 022601326X ISBN-13(EAN): 9780226013268
Издательство: Wiley
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Цена: 5881.00 р.
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Описание: A history of still camera work generated by the American silent motion picture industry that chronicles the evolution of silent film aesthetics, glamour, and publicity. Exploring the work of over sixty camera artists, it recovers the stories of the photographers who descended on early Hollywood and the stars who sat for them between 1908 and 1928.

Latin American and Caribbean Perspectives on the Development of Public Relations

Автор: Watson
Название: Latin American and Caribbean Perspectives on the Development of Public Relations
ISBN: 1137404302 ISBN-13(EAN): 9781137404305
Издательство: Springer
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Цена: 8384.00 р.
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Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.

Handbook of Strategic Public Relations and Integrated Commun

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
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Цена: 14241.00 р.
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Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

Explaining the History of American Foreign Relations

Автор: Costigliola
Название: Explaining the History of American Foreign Relations
ISBN: 1107054184 ISBN-13(EAN): 9781107054189
Издательство: Cambridge Academ
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Цена: 13622.00 р.
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Описание: This volume presents substantially revised and new essays on methodology and approaches in the field of foreign and international relations history. The volume editors have completely revamped the contents with updated versions of still-relevant methodologies while also adding new chapters that explore fresh approaches.


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