North American Perspectives on the Development of Public Relations, Tom Watson
Автор: Costigliola Название: Explaining the History of American Foreign Relations ISBN: 1107054184 ISBN-13(EAN): 9781107054189 Издательство: Cambridge Academ Рейтинг: Цена: 13622.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume presents substantially revised and new essays on methodology and approaches in the field of foreign and international relations history. The volume editors have completely revamped the contents with updated versions of still-relevant methodologies while also adding new chapters that explore fresh approaches.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
Автор: Watson Название: Asian Perspectives on the Development of Public Relations ISBN: 1137398132 ISBN-13(EAN): 9781137398130 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Описание: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
Автор: Opdycke Lamme Название: Public Relations and Religion in American History ISBN: 0415818419 ISBN-13(EAN): 9780415818414 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Winner of The American Journalism Historians Association Book of the Year Award, 2015
This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman's Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome--prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.
Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver Название: Public relations metrics ISBN: 0805862730 ISBN-13(EAN): 9780805862737 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Название: Overview to the Public Relations Function ISBN: 1606490990 ISBN-13(EAN): 9781606490990 Издательство: McGraw-Hill Рейтинг: Цена: 3602.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.
Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.
Автор: Kahn Ava F., Mendelsohn Adam D. Название: Transnational Traditions: New Perspectives on American Jewish History ISBN: 0814338615 ISBN-13(EAN): 9780814338612 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5267.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite being the archetypal diasporic people, modern Jews have most often been studied as citizens and subjects of single nation states and empires - as American, Polish, Russian, or German Jews. This national approach is especially striking considering the renewed interest among scholars in global and transnational influences on the modern world. Editors Ava F. Kahn and Adam D. Mendelsohn offer a new approach in Transnational Traditions: New Perspectives on American Jewish History as contributors use transnational and comparative methodologies to place American Jewry into a broader context of cultural, commercial, and social exchange with Jews in Europe, the Middle East, Asia, Australia, New Zealand, and South America.In examining patterns that cross national boundaries, contributors offer new ways of understanding the development of American Jewish life. The diverse chapters, written by leading scholars, reflect on episodes of continuity and contact between Jews in America and world Jewry over the past two centuries. Individual case studies cover a range of themes including migration, international trade, finance, cultural interchange, acculturation, and memory and commemoration. Overall, this volume will expose readers to the variety and complexity of transnational experiences and encounters within American Jewish history.Accessible to students and scholars alike, Transnational Traditions will be appropriate as a classroom text for courses on modern Jewish, ethnic, immigration, world, and American history. No other single work in the field systematically focuses on this subject, nor covers the range of themes explored in this volume.Contributors Include: Rebecca Kobrin, Ava F. Kahn, Adam D. Mendelsohn, Lara Rabinovitch, Suzanne D. Rutland, Eric L. Goldstein, Tobias Brinkmann, Jonathan Goldstein, Ellen Eisenberg, Joan G. Roland.
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