The Market Research Toolbox: A Concise Guide for Beginners, McQuarrie Edward F.

Автор: Wind Yoram J., Green Paul E.
Название: Market Research and Modeling: Progress and Prospects / A Tribute to Paul E. Green
ISBN: 0387243089 ISBN-13(EAN): 9780387243085
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Автор: McQuarrie Edward F.
Название: The Market Research Toolbox: A Concise Guide for Beginners
ISBN: 1412991730 ISBN-13(EAN): 9781412991735
Издательство: Sage Publications
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Цена: 13464.00 р.
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Описание: An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision.