The Market Research Toolbox: A Concise Guide for Beginners, McQuarrie Edward F.

Автор: McQuarrie Edward F.
Название: The Market Research Toolbox: A Concise Guide for Beginners
ISBN: 1452291586 ISBN-13(EAN): 9781452291581
Издательство: Sage Publications
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Цена: 18058.00 р.
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Описание: An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.

Автор: Takhar-Lail & Ghorbani
Название: Market Research Methodologies
ISBN: 1466663715 ISBN-13(EAN): 9781466663718
Издательство: Mare Nostrum (Eurospan)
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Цена: 31324.00 р.
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Описание: Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research.Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Автор: Wind Yoram J., Green Paul E.
Название: Market Research and Modeling: Progress and Prospects / A Tribute to Paul E. Green
ISBN: 0387243089 ISBN-13(EAN): 9780387243085
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Название: Alternative Market Research Methods
ISBN: 1138843717 ISBN-13(EAN): 9781138843714
Издательство: Taylor&Francis
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Цена: 27562.00 р.
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Описание: Alternative Market Research Methods explains non-mainstream and alternative research methods in market research simply and practically, demonstratinghow they can yield a greater depth of understanding and facilitate innovative research design.

Автор: ESOMAR
Название: Market Research Handbook 5e
ISBN: 0470517689 ISBN-13(EAN): 9780470517680
Издательство: Wiley
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Цена: 17741.00 р.
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Описание: Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills.