Market Research Handbook 5e, ESOMAR

Автор: Wind Yoram J., Green Paul E.
Название: Market Research and Modeling: Progress and Prospects / A Tribute to Paul E. Green
ISBN: 0387243089 ISBN-13(EAN): 9780387243085
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Автор: Paul Baines
Название: Introducing Marketing Research
ISBN: 0471497703 ISBN-13(EAN): 9780471497707
Издательство: Wiley
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Цена: 7437.00 р.
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Описание: Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.

Название: Marketing Research
ISBN: 0333721780 ISBN-13(EAN): 9780333721780
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.