Описание: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Автор: Robin Birn Название: Market Research ISBN: 1841121940 ISBN-13(EAN): 9781841121949 Издательство: Wiley Рейтинг: Цена: 1632 р. Наличие на складе: Поставка под заказ.
Описание: Fast track route to mastering market research
Автор: Paul Baines Название: Introducing Marketing Research ISBN: 0471497703 ISBN-13(EAN): 9780471497707 Издательство: Wiley Рейтинг: Цена: 7984 р. Наличие на складе: Поставка под заказ.
Описание: The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments.
Описание: An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps you solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, it gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Professionals with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. You will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research. NEW TO THIS EDITION: New case studies provide vivid examples of market research that can be applied to real-world situations, facilitating easier decision-making New discussion questions and exercises promote critical thinking by asking you to reflect on and develop a deeper understanding of the content New suggested readings offer additional in-depth and specialized market research information to help you go beyond introductory concepts and master specific issues New chapter on Big Data demonstrates how the availability of vast quantities of customer data opens up new opportunities to gain a strategic advantage New chapter on interview design introduces you to the basics of question selection and also provides examples of good and bad questioning techniques Expanded coverage of qualitative sampling and data analysis provides a deeper understanding of how to design and implement qualitative samples, as well as differentiating and integrating qualitative and quantitative sampling.
Описание: The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.
Автор: Cavusgil, Tamer Knight, Gary Riesenberger, John Ya Название: Conducting market research for international business ISBN: 1606490257 ISBN-13(EAN): 9781606490259 Издательство: McGraw-Hill Рейтинг: Цена: 3810 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed to help managers and scholars understand the fundamentals of international market research, this book offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, and maintaining and growing market share.
Автор: Esomar Название: Market research best practice ISBN: 0470065273 ISBN-13(EAN): 9780470065273 Издательство: Wiley Рейтинг: Цена: 12887 р. Наличие на складе: Поставка под заказ.
Описание: Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small.
Описание: The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of todayвЂ™s respondents to research studies? A memorable experiment in writing, Andrei PostoacaвЂ™s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
Описание: Describes how to think of market research in the context of making a business decision. This book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. It covers six traditional market research techniques.
Автор: Mariampolski H Название: Qualitative Market Research ISBN: 0761969454 ISBN-13(EAN): 9780761969457 Издательство: Sage Publications Рейтинг: Цена: 18077 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An invaluable textbook for advanced undergraduate and postgraduate students taking courses in sociology, business, education, marketing and market research.
Автор: Mariampolski H Название: Qualitative Market Research ISBN: 0761969446 ISBN-13(EAN): 9780761969440 Издательство: Sage Publications Рейтинг: Цена: 22054 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Qualitative Market Research" follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used
as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of 'best practices' and improve productivity in any specific
research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches,
organising qualitative research (particularly those in 'practice' such as research consultants), qualitative research applications (including product development, branding and advertising)
and the varieties of qualitative research methods.Section two looks at the management of qualitative research and discusses project management, planning and budgeting
Section three looks at group moderation and interviewing techniques, and section four addresses the whole area of collecting and analysing qualitative data, including
discussion of computer-assisted software methods, as well as research reporting. This book meets the needs of several audiences by creating some common ground in the applied
practice of qualitative research. It should consequently be invaluable reading to a wide readership, from social research methods students (particularly those in sociology, business,
psychology, education, marketing and market research) to worldwide practitioners of qualitative research, both clients and consultants.'Dr Hy Mariampolski's massive and exemplary
guide is just that.
It is the ultimate training guide, mixing scholastic rigour with a very readable style, geared to serve as an encyclopaedic reference...The four sections on
understanding qualitative research; managing qualitative research; group moderation and interviewing techniques; and analysis reporting and internal communication are p
cked with learning, practical advice, specific ways to achieve objectives, organisational tips and a lot of good sense...It's all there and I wish that I'd had this book to draw on when I
first set up my shingle as a qualitative researcher' - Association of Qualitative Research.
Описание: Suitable for both a commercial and academic audience, this set offers coverage of qualitative market research practice. It fills two market gaps: it offers commercial practitioners source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice.
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