Social Identities and Multiple Selves in Foreign Language Education, Damian J. Rivers, Stephanie Ann Houghton

Автор: Stein-Smith
Название: The U.S. Foreign Language Deficit
ISBN: 3319341588 ISBN-13(EAN): 9783319341583
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This volume explores why Americans are among the least likely in the world to speak another language and how this U.S. foreign language deficit negatively impacts national and economic security, business and career prospects. Stein-Smith exposes how individuals are disadvantaged through their inability to effectively navigate the global workplace and multicultural communities, how their career options are limited by the foreign language deficit, and even how their ability to enjoy travel abroad and cultural pursuits is diminished. Through exploring the impact of the U.S. foreign language deficit, the author speaks to the stakeholders and partners in the campaign for foreign languages, offering guidance on what can and should be done to address it. She examines the next steps needed to develop specific career pathways that will meet the current and future needs of government, business, and industry, and empower foreign language learners through curriculum and career preparation.

Автор: Giovanni Bennardo
Название: Language, space, and social relationships
ISBN: 0521883121 ISBN-13(EAN): 9780521883122
Издательство: Cambridge Academ
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Цена: 18058.00 р.
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Описание: The study of the relationship between language and thought is a rapidly expanding area of enquiry. In this book Giovanni Bennardo discusses the relationship between language and the mental organisation of knowledge, based on the results of a fieldwork project carried out in the Kingdom of Tonga in Polynesia.

Автор: Robert M. McKenzie
Название: The Social Psychology of English as a Global Language
ISBN: 940073316X ISBN-13(EAN): 9789400733169
Издательство: Springer
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Цена: 20962.00 р.
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Описание: This book reports on a study of attitudes of over 500 Japanese learners towards many varieties of English speech: standard and non-standard, native and non-native. Analyzes the role of the English language and English language teaching, in Japan and beyond.

Автор: Martin, Elizabeth
Название: Marketing identities through language
ISBN: 1403949840 ISBN-13(EAN): 9781403949844
Издательство: Springer
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Цена: 20962.00 р.
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Описание: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Автор: Okamoto
Название: The Social Life of the Japanese Language
ISBN: 1107072263 ISBN-13(EAN): 9781107072268
Издательство: Cambridge Academ
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Цена: 17424.00 р.
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Описание: This book focuses on the historical construction of language norms and actual language use in contemporary Japan. The authors explore how varieties of Japanese, honorifics and politeness, and gendered language have emerged in response to the socio-political landscape in which a modernizing Japan found itself.

Автор: Clark
Название: Language, Sex and Social Structure
ISBN: 0230276660 ISBN-13(EAN): 9780230276666
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book offers an innovative way of doing critical discourse analysis that focuses on the performatively produced concepts and social structures that support oppressive attitudes in a community. It draws upon ethnographic data from a women`s field hockey club to examine players` homophobic attitudes towards lesbians on the team.