Online Marketing and Big Data Exploration, Ian Chaston

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 11878.00 р.
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Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Автор: Artun Omer, Levin Dominique
Название: Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
ISBN: 1119037360 ISBN-13(EAN): 9781119037361
Издательство: Wiley
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Цена: 3483.00 р.
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Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.

Автор: I. Chaston
Название: Internet Marketing and Big Data Exploitation
ISBN: 1349504149 ISBN-13(EAN): 9781349504145
Издательство: Springer
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Цена: 13275.00 р.
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Описание: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Автор: Fox
Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
ISBN: 1118231937 ISBN-13(EAN): 9781118231937
Издательство: Wiley
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Цена: 2533.00 р.
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Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.

Автор: Arthur Lisa, O`Neill Paige
Название: Big Data Marketing: Engage Your Customers More Effectively and Drive Value
ISBN: 1118733894 ISBN-13(EAN): 9781118733899
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Leverage big data insights to improve customer experiences and insure business success Many of today`s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

Автор: Cockrum Jim
Название: Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
ISBN: 1118034716 ISBN-13(EAN): 9781118034712
Издательство: Wiley
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Цена: 3485.00 р.
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Описание: Simple, powerful marketing strategies every business can afford to implement There`s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget.