Описание: In order to stay efficient, companies need to improve their existing business processes on a continuous basis. By using TQM and BPR to represent the two approaches to change Tor Tonnessen contributes to the understanding of the challenges of this integration and shows ways to accomplish a successful synergistic combining of the two approaches.
Описание: Key for successful knowledge management is a balance between exploration and exploitation. Exploration means the generation of new knowledge in non-targeted search processes, while exploitation denotes the use of existing knowledge in targeted exploitation processes. The relationship between the two processes is one of fundamental tension; this poses a challenge to organisations which seek to make their knowledge management effective. There is a danger that exploration is neglected in favour of exploitation. This results in an organisation which lacks innovation capability. In order to prevent this, an idea has been put forward for debate in recent knowledge management research called ambidexterity, which means the simultaneous and balanced pursuing of both exploration and exploitation activities. In the following work, Tatjana-Xenia Puhan further develops this idea masterfully, by concluding that ambidexterity need not necessarily be implemented in one single organisation but can also be realised in a network of associated organisations. This approach, which she terms interorganizational ambidexterity is based on co-specialisation: one organisation is devoted solely to exploration, while associated organisations focus on their core competences in exploitation. Ms. Puhan additionally draws on the concept of the think tank. Think tanks play an increasingly important role in society: as a source of ideas, in an advisory capacity and sometimes even as devil's advocate for the purposes of injecting new momentum to current debate in society, business and science.
Автор: Patrick Schulze Название: Balancing Exploitation and Exploration ISBN: 3834920258 ISBN-13(EAN): 9783834920256 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Within the last decades, an interesting economic phenomenon can be observed in many industries across the globe: companies that for many years had dominated their respective segments misjudged the potential of a new technology and, in consequence, missed an important innovation frequently resulting in fatal economic consequences. Just to give one example: KODAK lost its dominating position as it decided far too late to invest in digital photography, a radical innovation that completely changed the photo industry. Interestingly, like many other companies that have been subject to this phenomenon Kodak was considered to be excellently management and to possess well-designed customer processes. However, the factors driving the prosperity of an industry incumbent may at the same time trigger its economic decline. Contrary to "hungry" companies that believe disruptive innovations to be their opportunity to - shuffle the cards of the game, market leaders often seem to face serious difficulties in capitalizing on radical innovations.
Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.
Автор: Charles F. Hofacker Название: Internet Marketing, 3rd Edition ISBN: 0471390518 ISBN-13(EAN): 9780471390510 Издательство: Wiley Рейтинг: Цена: 25186.00 р. Наличие на складе: Поставка под заказ.
Описание: GET STREET SMART WITH THE WALL STREET JOURNAL! With the purchase of Internet Marketing, students get access to the Interactive Journal for the duration of the course! And a complimentary 10 week subscription to the print edition of the Wall Street Journal. The Wall Street Journal contains articles and activities that pute reader at the cutting-edge of today's marketing world. From award-winning reports about current practices, to a goldmine of resources for research and advice on career development, the Journal offers essential tools for marketing success! Best of all, the Internet Marketing Web site integrates the rich variety of learning and career development opportunities of the Journal with chapter learning activities. For complete details on accessing your Wall Street Journal print and Interactive Journal through the Hofacker Web site, see the Password Registration card enclosed in this book.
Автор: Wu, Jakubowicz & Cao Название: Internet Mercenaries And Viral Marketing ISBN: 1466645784 ISBN-13(EAN): 9781466645783 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. <br><br><em>Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media</em> presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.
Автор: Ian Chaston Название: Online Marketing and Big Data Exploration ISBN: 1137488948 ISBN-13(EAN): 9781137488947 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the
Описание: Leverage big data insights to improve customer experiences and insure business success Many of today`s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.
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