Managing Process Innovation through Exploitation and Exploration, Tor T?nnessen
Автор: Patrick Schulze Название: Balancing Exploitation and Exploration ISBN: 3834920258 ISBN-13(EAN): 9783834920256 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Within the last decades, an interesting economic phenomenon can be observed in many industries across the globe: companies that for many years had dominated their respective segments misjudged the potential of a new technology and, in consequence, missed an important innovation frequently resulting in fatal economic consequences. Just to give one example: KODAK lost its dominating position as it decided far too late to invest in digital photography, a radical innovation that completely changed the photo industry. Interestingly, like many other companies that have been subject to this phenomenon Kodak was considered to be excellently management and to possess well-designed customer processes. However, the factors driving the prosperity of an industry incumbent may at the same time trigger its economic decline. Contrary to "hungry" companies that believe disruptive innovations to be their opportunity to - shuffle the cards of the game, market leaders often seem to face serious difficulties in capitalizing on radical innovations.
Описание: Key for successful knowledge management is a balance between exploration and exploitation. Exploration means the generation of new knowledge in non-targeted search processes, while exploitation denotes the use of existing knowledge in targeted exploitation processes. The relationship between the two processes is one of fundamental tension; this poses a challenge to organisations which seek to make their knowledge management effective. There is a danger that exploration is neglected in favour of exploitation. This results in an organisation which lacks innovation capability. In order to prevent this, an idea has been put forward for debate in recent knowledge management research called ambidexterity, which means the simultaneous and balanced pursuing of both exploration and exploitation activities. In the following work, Tatjana-Xenia Puhan further develops this idea masterfully, by concluding that ambidexterity need not necessarily be implemented in one single organisation but can also be realised in a network of associated organisations. This approach, which she terms interorganizational ambidexterity is based on co-specialisation: one organisation is devoted solely to exploration, while associated organisations focus on their core competences in exploitation. Ms. Puhan additionally draws on the concept of the think tank. Think tanks play an increasingly important role in society: as a source of ideas, in an advisory capacity and sometimes even as devil's advocate for the purposes of injecting new momentum to current debate in society, business and science.
Автор: I. Chaston Название: Internet Marketing and Big Data Exploitation ISBN: 1349504149 ISBN-13(EAN): 9781349504145 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
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