Описание: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.
Автор: Dwyer Название: Business Marketing ISBN: 0073529907 ISBN-13(EAN): 9780073529905 Издательство: McGraw-Hill Рейтинг: Цена: 18703.00 р. Наличие на складе: Поставка под заказ.
Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing.
This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the
concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Автор: Scott L. Hoffman Название: The Law and Business of International Project Finance ISBN: 0521708788 ISBN-13(EAN): 9780521708784 Издательство: Cambridge Academ Рейтинг: Цена: 12514.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Project finance requires careful analysis and structuring of a wide variety of risks. This 2007 third edition addresses these risks and their resolution, and details the necessary elements of a successful project financing. Mirroring the structure of an actual project finance deal, this all-in-one handbook examines each step of the process.
Описание: The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. Using a five-stage model, this book reveals how successful brands have an insatiable appetite for creativity and change. It discusses how brands with energized differentiation achieve better financial performance.
Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.
Автор: Kay, John (Professor of Economics, London Business Название: Foundations of Corporate Success: How Business Strategies Add Value ISBN: 019828988X ISBN-13(EAN): 9780198289883 Издательство: Oxford Academ Рейтинг: Цена: 7918.00 р. Наличие на складе: Поставка под заказ.
Описание: Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of `competitive advantage` and examines how the business strategies of the world`s leading companies affect their financial performance.
Описание: Highlights 24 lessons that can facilitate a corporation`s entry into China. From culture cues and negotiating style to assessing risk and protecting your copyrights and trademarks, this title gives the reader the basic steps needed to plan effectively and efficiently.
Название: International business and information technology ISBN: 0415325420 ISBN-13(EAN): 9780415325424 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Topical and timely, this breakthrough text analyzes the relationship between international business operations and information technology, offering a much-needed overview of the key trends in IT and global business management.
Автор: Menipaz E & Menipaz A Название: International Business ISBN: 1412903491 ISBN-13(EAN): 9781412903493 Издательство: Sage Publications Рейтинг: Цена: 11246.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A truly international (vs. US-focused) text offering a comprehensive overview of the subject and a critical look at its latest issues - including the current economic crisis
Автор: Jones J Название: The Advertising Business ISBN: 0761912398 ISBN-13(EAN): 9780761912392 Издательство: Sage Publications Рейтинг: Цена: 25027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank` of theory and practice for advertising students and professionals.
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