Marketing Ethics and Society, Eagle Lynne

Название: Market Leader 3rd Ed Marketing
ISBN: 1408220075 ISBN-13(EAN): 9781408220078
Издательство: Pearson Education
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Цена: от 819.00 р. 3570.00 -30%
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Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Автор: Hendry, John
Название: Between Enterprise and Ethics: Business and Management in a Bimoral Society
ISBN: 0199268630 ISBN-13(EAN): 9780199268634
Издательство: Oxford Academ
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Цена: 7681.00 р.
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Описание: The author explores the phenomenon of `bimorality`, whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 11878.00 р.
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Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Автор: Lynne Eagle and Stephan Dahl
Название: Marketing Ethics & Society
ISBN: 144629661X ISBN-13(EAN): 9781446296615
Издательство: Sage Publications
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Цена: 24394.00 р.
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Описание: Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

Автор: Nick Wilde & Philip R. Holden
Название: Marketing and PR
ISBN: 0713675462 ISBN-13(EAN): 9780713675467
Издательство: A & C Black
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Цена: 1335.00 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won`t benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business.

Автор: Shaw, Stephen
Название: Airline marketing and management
ISBN: 1409401499 ISBN-13(EAN): 9781409401490
Издательство: Taylor&Francis
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Описание: Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today`s airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

Автор: McKinley
Название: Ethics in Marketing and Communications
ISBN: 0230358551 ISBN-13(EAN): 9780230358553
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.