Marketing Ethics & Society, Lynne Eagle and Stephan Dahl

Автор: Eagle Lynne
Название: Marketing Ethics and Society
ISBN: 1446296628 ISBN-13(EAN): 9781446296622
Издательство: Sage Publications
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Цена: 8870.00 р.
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Описание: Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 11878.00 р.
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Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Hendry, John
Название: Between Enterprise and Ethics: Business and Management in a Bimoral Society
ISBN: 0199267553 ISBN-13(EAN): 9780199267552
Издательство: Oxford Academ
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Цена: 28512.00 р.
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Описание: This book sets the world of business in the context of contemporary moral culture. It identifies the key challenges of business leadership and management today, and shows how they relate to more general developments in society.

Автор: Hendry, John
Название: Between Enterprise and Ethics: Business and Management in a Bimoral Society
ISBN: 0199268630 ISBN-13(EAN): 9780199268634
Издательство: Oxford Academ
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Цена: 7681.00 р.
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Описание: The author explores the phenomenon of `bimorality`, whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.

Автор: McKinley
Название: Ethics in Marketing and Communications
ISBN: 0230358551 ISBN-13(EAN): 9780230358553
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Автор: Kolb R
Название: Encyclopedia of Business Ethics and Society: Five-Volume Set
ISBN: 1412916526 ISBN-13(EAN): 9781412916523
Издательство: Sage Publications
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Цена: 134640.00 р.
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Описание: Spans the relationships among business, ethics and society, with an emphasis on business ethics and the role of business in society. This title provides useful reference tool for students, academics and practitioners interested in gaining knowledge on the role played by business with regard to the environment in which it exists.