Название: Contemporary Strategy Analysis ISBN: 0631207805 ISBN-13(EAN): 9780631207801 Издательство: Wiley Цена: 2402 р. Наличие на складе: Поставка под заказ.
Описание: This text has a rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. This edition features increased coverage of the behavioural aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation performance, and the strategic planning process in corporations. Also included is new material on: the process view; goals and performance; dynamic aspects of the analysis of industry and competition; organizational capability and organizational knowledge; strategy implementation; and strategic management in the new millennium. Providing a global perspective throughout, the book provides an up-to-date introduction to business strategy analysis for undergraduate and MBA students, and is accompanied by a comprehensive instructor's manual.
Описание: STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Stricknd. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence. Another hallmark of this new product is the package of Thompson/Gamble/Strickland cases and related teaching notes. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. Having written scores of cases themselves and having a combined experience of 70 years teaching this particular course, they are very skilled in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of the latest and best cases flush with valuable teaching points and lessons for students.
Описание: This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions.
Автор: Grant M Robert, Wilde Carolyn, Foster Jonathan, Название: Contemporary Strategy Analysis ISBN: 1405163097 ISBN-13(EAN): 9781405163095 Издательство: Wiley Рейтинг: Цена: 3343 р. Наличие на складе: Поставка под заказ.
Описание: Introduces students, especially MBA candidates, to the core concepts and principles of strategy. This title offers coverage of internet-based strategies, fresh examples of resource-based competitive advantage, case illustrations in every chapter, and self-study questions.
Описание: This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making. The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy. Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world. For further information including sample pages please visit: http://www blackwellpublishers. co. uk/grant/
Описание: Includes case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse. This title demonstrates business theory using real business situations, focusing on well-known companies from North America, Europe and Asia.
Автор: Grant Robert M Название: Contemporary Strategy Analysis 9e Text ISBN: 1119120837 ISBN-13(EAN): 9781119120834 Издательство: Wiley Рейтинг: Цена: 5642 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
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