Women, Celebrity and Cultures of Ageing, Jermyn

Автор: Stroud Dick
Название: Marketing to the Ageing Consumer
ISBN: 0230378196 ISBN-13(EAN): 9780230378193
Издательство: Springer
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Цена: 8384.00 р.
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Описание: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Название: Ageing
ISBN: 0745630855 ISBN-13(EAN): 9780745630854
Издательство: Wiley
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Цена: 2850.00 р.
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Описание: Ageing populations represent a key global challenge for the twenty-first century. Few areas of life will remain untouched by the accompanying changes to cultural, economic and social life.

Автор: Hubble Nick
Название: Ageing, Narrative and Identity
ISBN: 0230390935 ISBN-13(EAN): 9780230390935
Издательство: Springer
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Цена: 10760.00 р.
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Описание: This book outlines the methodology and results of the Fiction and the Cultural Mediation of Ageing Project, led by a research team from Brunel University, UK. It investigates how older people resist stereotypical cultural representations of ageing and demonstrates the importance of narrative understanding to social agency.

Автор: Hamblin Kate A
Название: Active Ageing in the European Union
ISBN: 0230353703 ISBN-13(EAN): 9780230353701
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This book explores the adoption of `active ageing` policies by EU15 nations and the impact on older peoples` work and retirement policy options. Policies examined include unemployment benefits, active labour market policies, partial pension receipt, pension principles, early retirement and incentives for deferral.

Автор: Tommy Bengtsson
Название: Population Ageing - A Threat to the Welfare State?
ISBN: 3642264182 ISBN-13(EAN): 9783642264184
Издательство: Springer
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Цена: 16769.00 р.
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Описание: This is the first book to take a comprehensive view of the major challenges that population ageing presents in the near future taking Sweden as the case. It outlines actions needed today to prevent a future collapse of important welfare systems.

Автор: Leontowitsch Miranda
Название: Researching Later Life and Ageing
ISBN: 0230280471 ISBN-13(EAN): 9780230280472
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This collection on researching later life and ageing critically reflects upon the qualitative methods used in gaining knowledge of under-researched groups of older people and sets out future research agendas.

Автор: Klimczuk
Название: Economic Foundations for Creative Ageing Policy, Volume I
ISBN: 1137466103 ISBN-13(EAN): 9781137466105
Издательство: Springer
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Цена: 12157.00 р.
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Описание: Ageing populations are a major consideration for socio-economic development in the early twenty-first century. Economic Foundations for Creative Ageing Policy mixes the silver economy, the creative economy, and the social economy to construct positive solutions for an ageing population.

Автор: Whelehan
Название: Ageing, Popular Culture and Contemporary Feminism
ISBN: 113737652X ISBN-13(EAN): 9781137376527
Издательство: Springer
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Цена: 11179.00 р.
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Описание: How has popular film, television and fiction responded to the realities of an ageing Western population? This volume analyses this field of representation to argue that, while celebrations of ageing as an inspirational journey are increasing, most depictions still focus on decline and deterioration.