Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Rowley Название: The Changing Face of Management in China ISBN: 0415463335 ISBN-13(EAN): 9780415463331 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Changing Face of Management in China explores the challenges facing managers in China, both across management functions, as well as across a range of sectors and organization types. This book adds to existing knowledge by examining Chinese management in the context of local political, economic and social traditions, and the global economy.
Автор: Smith P et al Название: The Handbook of Cross-Cultural Management Research ISBN: 1412940265 ISBN-13(EAN): 9781412940269 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Handbook integrates the insights of leading cross-cultural management researchers from 13 nations into relations between employees and their organizations, organization structures and processes, and the management of multiple-nation workforces, using a theoretical perspective based on cultural values, cognition, and social structures that is provided by the editors.
Автор: Warner Название: Management Training and Development in China ISBN: 0415673690 ISBN-13(EAN): 9780415673693 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book, with contributions by internationally-known scholars from a wide range of countries, examines the Chinese response to the challenges of management training and development. It summarizes the current trends in management training and development and outlines the likely course of future developments.
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