The Handbook of Cross-Cultural Management Research, Smith P et al

Автор: Kelemen
Название: Critical Management Research in Eastern Europe
ISBN: 0333987098 ISBN-13(EAN): 9780333987094
Издательство: Springer
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Цена: 18866.00 р.
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Описание: Presenting a wealth of new ethnographic and interview-based research, Critical Management Research in Eastern Europe argues that the reform process in Central and Eastern Europe has been dominated by the traditional `Western` view of management practice.

Автор: Eun, Cheol Resnick, Bruce G
Название: International financial management
ISBN: 007127619X ISBN-13(EAN): 9780071276191
Издательство: McGraw-Hill
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Цена: 8063.00 р.
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Описание: Emphasizes on the basics and on a managerial perspective. This book teaches students how to make managerial decisions.

Автор: Kotabe, Masaaki
Название: Global marketing management
ISBN: 0470505745 ISBN-13(EAN): 9780470505748
Издательство: Wiley
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Цена: 27718.00 р.
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Описание: Offering real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: van de Heetkamp
Название: Origin Management
ISBN: 3642198074 ISBN-13(EAN): 9783642198076
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Origin Management describes a holistic approach that allows internationally operating companies to benefit from reduced import duty rates within Free Trade Agreements (FTAs). Through the creation of a single, auditable, and global platform, companies are enabled to successfully claim preferential origin and sustain, review and audit preferential treatment claims. Seeking to provide a comprehensive treatment of origin management for a professional audience, this book outlines the underlying theoretical concepts and legislative frameworks, and presents practical implications and guidelines for a successful origin management program as part of a strategic sourcing initiative. The authors advocate an approach that involves sharing and distributing information and resources throughout the company and the supply chain, resulting in competitive advantages, synergies, and a central information point for all origin associated issues.