Moutinho Luiz Et Al Quantitative Modelling In Marketing And Management (Second Edition) 9789814696340

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Автор: Moutinho Luiz Et Al
Название: Quantitative Modelling In Marketing And Management (Second Edition)
ISBN: 9789814696340
Издательство: World Scientific Publishing
Классификация:

Управление продажами и маркетингом

ISBN-10: 981469634X
Обложка/Формат: Hardback
Страницы: 568
Вес: 0.96 кг.
Дата издания: 19.11.2015
Серия: Economics/Business/Finance
Язык: English
Издание: 2 revised edition
Иллюстрации: Black & white illustrations
Размер: 163 x 237 x 35
Читательская аудитория: College/higher education
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / Decision-Making & Problem Solving,BUSINESS & ECONOMICS / Marketing / Research
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Поставляется из: Англии
Описание: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of Quantitative Modelling in Marketing and Management focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

Quantitative Modelling In Marketing And Management (Second Edition), Moutinho Luiz Et Al