Описание: In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.
Автор: C. Keith Harrison, Scott Bukstein Название: Sport Business Analytics ISBN: 1498761267 ISBN-13(EAN): 9781498761260 Издательство: Taylor&Francis Рейтинг: Цена: 17609.00 р. Наличие на складе: Поставка под заказ.
Описание:
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.
The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:
Ticket pricing
Season ticket member retention
Fan engagement
Sponsorship valuation
Customer relationship management
Digital marketing
Market research
Data visualization.
This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.
Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Автор: S. Medlik Название: Business of Hotels ISBN: 0750641150 ISBN-13(EAN): 9780750641159 Издательство: Taylor&Francis Рейтинг: Цена: 3432.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the hotel as a business providing commercial hospitality. This book focuses on markets, money and people, and uses examples from hotel operations throughout the world. It includes a comprehensive profile of the hotel business in the 1990`s and contains data, quotes and extracts from a wide range of industry sources.
Автор: John Swarbrooke Название: Business Travel and Tourism ISBN: 0750643927 ISBN-13(EAN): 9780750643924 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, this work explores a broad range of issues, including: The global business tourism market; The design of business tourism facilities; and more.
Описание: Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
Автор: Ionescu-somers, Aileen Steger, Ulrich Название: Business logic for sustainability ISBN: 0230551319 ISBN-13(EAN): 9780230551312 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The food and beverage industry is vital to the global economy, but in a society increasingly concerned with sustainable development, it is facing new challenges. This book presents the results of a research project focused on the management challenges that sustainable development presents to presents to food and beverage companies.
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