Автор: Piercy, Nigel F. Название: Market-led strategic change ISBN: 1856175049 ISBN-13(EAN): 9781856175043 Издательство: Taylor&Francis Цена: 6714 р. Наличие на складе: Поставка под заказ. Описание: Focusing on customer value and creative strategic thinking, this book stresses the goal of totally integrated marketing to deliver superior customer value. It confronts the critical issues faced in strategic marketing including escalating customer demands driving the imperative for superior value.
Автор: Aaker, David A. Mcloughlin, Damien Название: Strategic market management european edition ISBN: 0470059869 ISBN-13(EAN): 9780470059869 Издательство: Wiley Рейтинг: Цена: 8710 р. Наличие на складе: Поставка под заказ.
Описание: "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
Описание: Change in Organizations is a text that integrates major empirical, theoretical and conceptual approaches to implementation communication in organizational settings. It ties together the disparate literatures in management, education, organizational sociology, and communication among others that have explored how planned changes are introduced into organizations and how various stakeholders respond to them. The book uses a stakeholder-communication model and asks the question, how can the practices and processes of communication during change work in real world cases of change implementation? This book will connect what has been learned within varied contexts, using communication as the key touchstone. This point of connection makes the book useful for many different types of organizational contexts and change innovations (e.g., policy, technologies, government mandated change, business innovation). Written for advanced undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. Starting with the basic question, what is organizational change and ending with a look at how it can be brought about, the book provides an important mix of theory and practice. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student friendly, real life case studies from organizations. Supplements and Pedagogical Features: Two or three detailed real organizational cases will be used throughout the book to illustrate and clarify the concepts and dynamics being discussed in each chapter (e.g. an organizational merger, a governmental or nonprofit policy or procedural implementation, a technological innovation). Additionally, a few smaller case briefs will be described in each chapter to illustrate the specific concepts in each chapter and present examples of strategic choices of different implementers. These cases also will be developed from original data. Each chapter will begin with a summary of material that will be covered and directions for future research and unanswered applied questions will be discussed at the end of each chapter.
Описание: Praise for BRINGING STRATEGY BACK "Having been exposed to business practices in the East and West over three decades of building and consolidating HCL, it was clear to me that companies in the East, which thrived in the maelstrom of change and growth tha
Автор: Auster, Ellen Wylie, Krista Valente, Michael Название: Strategic organizational change ISBN: 1403991499 ISBN-13(EAN): 9781403991492 Издательство: Springer Рейтинг: Цена: 9651 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a practical, action-orientated, comprehensive approach which enables change leaders to both successfully navigate change opportunities and to build long-run change capabilities.
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 9255 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Автор: Piercy Название: Market-Led Strategic Change ISBN: 075065225X ISBN-13(EAN): 9780750652254 Издательство: Elsevier Science Цена: 4354 р. Наличие на складе: Невозможна поставка.
Описание: The author has updated this text to take into account the most recent developments in the field. He now ful evaluates the impact of new technology on contemporary sales and marketing thought, and employs a range of new case studies to give his analysis a consistently practical context. The text continues to confront critical issues in strategic marketing, such as: the organization of marketing; appreciating the nature of the marketplace; managing the process of marketing planning and budget ensuring commitment where it matters most.
Автор: Piercy, Nigel F. Название: Market-led strategic change ISBN: 1856175049 ISBN-13(EAN): 9781856175043 Издательство: Taylor&Francis Рейтинг: Цена: 6714 р. Наличие на складе: Поставка под заказ.
Описание: Focusing on customer value and creative strategic thinking, this book stresses the goal of totally integrated marketing to deliver superior customer value. It confronts the critical issues faced in strategic marketing including escalating customer demands driving the imperative for superior value.
Автор: Piercy Название: Market-Led Strategic Change ISBN: 0415834260 ISBN-13(EAN): 9780415834261 Издательство: Taylor&Francis Рейтинг: Цена: 30855 р. Наличие на складе: Невозможна поставка.
Описание: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.
Автор: Eric Flamholtz Название: Leading Strategic Change ISBN: 0521849470 ISBN-13(EAN): 9780521849470 Издательство: Cambridge Academ Рейтинг: Цена: 7229 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do some companies continue to be successful while others experience difficulties and even failure? In Leading Strategic Change, Eric Flamholtz and Yvonne Randle demonstrate that the key to long-term organizational success is the ability to adapt to and manage different types of change. Drawing on over 30 years’ consultancy experience within major firms, they combine theoretical and practical models of organizational change, together with a new theory of leadership, to build a framework for understanding, planning, and leading change. The scope and value of this framework is then shown in relation to nine real-world case studies, ranging from relatively small companies (IndyMac Bank, Infogix) to large multinationals (Starbucks, Westfield). The focus throughout is to provide practical guidance to those concerned with managing and leading change in organizations. This book is an excellent guide to the many lessons to be learned about successful organizational change.
Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.
Описание: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology
perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and
market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with
Customers', this book fills an important gap in the market.
Описание: The ability to manage change management processes depends on individual skills and organisational culture. This book is a framework to structure a debate about the evaluation of managerial evolution, providing students and practitioners with an instrument to understand how to face the difficulties each change management process is affected by.
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