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Market-Led Strategic Change, Piercy



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Цена: 9618р.
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Склад Англия: 866 шт.  Склад Америка: 57 шт.  
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Автор: Piercy
Название:  Market-Led Strategic Change
ISBN: 9780415834278
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0415834279
Обложка/Формат: Paperback
Страницы: 604
Вес: 1.172 кг.
Дата издания: 17.11.2016
Серия: Economics/Business/Finance
Язык: English
Издание: 5 revised edition
Иллюстрации: 81 line drawings, black and white; 21 halftones, black and white; 6 tables, black and white; 102 illustrations, black and white
Размер: 192 x 246 x 39
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / Marketing / General,BUSINESS & ECONOMICS / Organizational Development,BUSINESS & ECONOMICS / Strategic Planning
Подзаголовок: Transforming the process of going to market
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии



      Старое издание
Market-led strategic change

Автор: Piercy, Nigel F.
Название: Market-led strategic change
ISBN: 1856175049 ISBN-13(EAN): 9781856175043
Издательство: Taylor&Francis
Цена: 6714 р.
Наличие на складе: Поставка под заказ.
Описание: Focusing on customer value and creative strategic thinking, this book stresses the goal of totally integrated marketing to deliver superior customer value. It confronts the critical issues faced in strategic marketing including escalating customer demands driving the imperative for superior value.


Strategic market management european edition

Автор: Aaker, David A. Mcloughlin, Damien
Название: Strategic market management european edition
ISBN: 0470059869 ISBN-13(EAN): 9780470059869
Издательство: Wiley
Рейтинг:
Цена: 8710 р.
Наличие на складе: Поставка под заказ.

Описание: "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

Organizational Change: Creating Change Through Strategic Communication

Автор: LEWIS
Название: Organizational Change: Creating Change Through Strategic Communication
ISBN: 1405191902 ISBN-13(EAN): 9781405191906
Издательство: Wiley
Рейтинг:
Цена: 12161 р.
Наличие на складе: Поставка под заказ.

Описание: Change in Organizations is a text that integrates major empirical, theoretical and conceptual approaches to implementation communication in organizational settings. It ties together the disparate literatures in management, education, organizational sociology, and communication among others that have explored how planned changes are introduced into organizations and how various stakeholders respond to them. The book uses a stakeholder-communication model and asks the question, how can the practices and processes of communication during change work in real world cases of change implementation? This book will connect what has been learned within varied contexts, using communication as the key touchstone. This point of connection makes the book useful for many different types of organizational contexts and change innovations (e.g., policy, technologies, government mandated change, business innovation). Written for advanced undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. Starting with the basic question, what is organizational change and ending with a look at how it can be brought about, the book provides an important mix of theory and practice. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student friendly, real life case studies from organizations. Supplements and Pedagogical Features: Two or three detailed real organizational cases will be used throughout the book to illustrate and clarify the concepts and dynamics being discussed in each chapter (e.g. an organizational merger, a governmental or nonprofit policy or procedural implementation, a technological innovation). Additionally, a few smaller case briefs will be described in each chapter to illustrate the specific concepts in each chapter and present examples of strategic choices of different implementers. These cases also will be developed from original data. Each chapter will begin with a summary of material that will be covered and directions for future research and unanswered applied questions will be discussed at the end of each chapter.

Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change

Автор: Sampler Jeffrey L.
Название: Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change
ISBN: 1118830091 ISBN-13(EAN): 9781118830093
Издательство: Wiley
Рейтинг:
Цена: 4173 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Praise for BRINGING STRATEGY BACK "Having been exposed to business practices in the East and West over three decades of building and consolidating HCL, it was clear to me that companies in the East, which thrived in the maelstrom of change and growth tha

Strategic organizational change

Автор: Auster, Ellen Wylie, Krista Valente, Michael
Название: Strategic organizational change
ISBN: 1403991499 ISBN-13(EAN): 9781403991492
Издательство: Springer
Рейтинг:
Цена: 9651 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides a practical, action-orientated, comprehensive approach which enables change leaders to both successfully navigate change opportunities and to build long-run change capabilities.

Strategic market management, 1 ed

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
Рейтинг:
Цена: 9255 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Market-Led Strategic Change

Автор: Piercy
Название: Market-Led Strategic Change
ISBN: 075065225X ISBN-13(EAN): 9780750652254
Издательство: Elsevier Science
Цена: 4354 р.
Наличие на складе: Невозможна поставка.

Описание: The author has updated this text to take into account the most recent developments in the field. He now ful evaluates the impact of new technology on contemporary sales and marketing thought, and employs a range of new case studies to give his analysis a consistently practical context. The text continues to confront critical issues in strategic marketing, such as: the organization of marketing; appreciating the nature of the marketplace; managing the process of marketing planning and budget ensuring commitment where it matters most.

Market-led strategic change

Автор: Piercy, Nigel F.
Название: Market-led strategic change
ISBN: 1856175049 ISBN-13(EAN): 9781856175043
Издательство: Taylor&Francis
Рейтинг:
Цена: 6714 р.
Наличие на складе: Поставка под заказ.

Описание: Focusing on customer value and creative strategic thinking, this book stresses the goal of totally integrated marketing to deliver superior customer value. It confronts the critical issues faced in strategic marketing including escalating customer demands driving the imperative for superior value.

Market-Led Strategic Change

Автор: Piercy
Название: Market-Led Strategic Change
ISBN: 0415834260 ISBN-13(EAN): 9780415834261
Издательство: Taylor&Francis
Рейтинг:
Цена: 30855 р.
Наличие на складе: Невозможна поставка.

Описание: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Leading Strategic Change

Автор: Eric Flamholtz
Название: Leading Strategic Change
ISBN: 0521849470 ISBN-13(EAN): 9780521849470
Издательство: Cambridge Academ
Рейтинг:
Цена: 7229 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why do some companies continue to be successful while others experience difficulties and even failure? In Leading Strategic Change, Eric Flamholtz and Yvonne Randle demonstrate that the key to long-term organizational success is the ability to adapt to and manage different types of change. Drawing on over 30 years’ consultancy experience within major firms, they combine theoretical and practical models of organizational change, together with a new theory of leadership, to build a framework for understanding, planning, and leading change. The scope and value of this framework is then shown in relation to nine real-world case studies, ranging from relatively small companies (IndyMac Bank, Infogix) to large multinationals (Starbucks, Westfield). The focus throughout is to provide practical guidance to those concerned with managing and leading change in organizations. This book is an excellent guide to the many lessons to be learned about successful organizational change.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
Рейтинг:
Цена: 9255 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Strategic Market Creation - A New Perspective on Marketing and Innovation Management

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470725095 ISBN-13(EAN): 9780470725092
Издательство: Wiley
Рейтинг:
Цена: 14520 р.
Наличие на складе: Поставка под заказ.

Описание: The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective. This book combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes. Structured around two key themes - 'Knowledge, Processes and Capabilities for Market Creation' and 'Co-Creation of Meaningful Experiences with Customers', this book fills an important gap in the market.

Strategic Change Management in the Public Sector - An EFMD European Case Book

Автор: Longo
Название: Strategic Change Management in the Public Sector - An EFMD European Case Book
ISBN: 0470516844 ISBN-13(EAN): 9780470516843
Издательство: Wiley
Рейтинг:
Цена: 7440 р.
Наличие на складе: Поставка под заказ.

Описание: The ability to manage change management processes depends on individual skills and organisational culture. This book is a framework to structure a debate about the evaluation of managerial evolution, providing students and practitioners with an instrument to understand how to face the difficulties each change management process is affected by.


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