Market-Led Strategic Change, Piercy

Автор: Aaker, David A
Название: Strategic market management, 1 ed
ISBN: 0470689757 ISBN-13(EAN): 9780470689752
Издательство: Wiley
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Цена: 8546.00 р.
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Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
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Цена: 9362.00 р.
Наличие на складе: Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Автор: Eric Flamholtz
Название: Leading Strategic Change
ISBN: 0521849470 ISBN-13(EAN): 9780521849470
Издательство: Cambridge Academ
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Цена: 7762.00 р.
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Описание: Why do some companies continue to be successful while others experience difficulties and even failure? In Leading Strategic Change, Eric Flamholtz and Yvonne Randle demonstrate that the key to long-term organizational success is the ability to adapt to and manage different types of change.

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
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Цена: 8077.00 р.
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Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Автор: Donaldson, Bill O`toole, Tom
Название: Strategic market relationships
ISBN: 0470028807 ISBN-13(EAN): 9780470028803
Издательство: Wiley
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Цена: 8070.00 р.
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Описание: "At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

Автор: Auster, Ellen Wylie, Krista Valente, Michael
Название: Strategic organizational change
ISBN: 1403991499 ISBN-13(EAN): 9781403991492
Издательство: Springer
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Цена: 9083.00 р.
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Описание: This book provides a practical, action-orientated, comprehensive approach which enables change leaders to both successfully navigate change opportunities and to build long-run change capabilities.

Автор: Sampler Jeffrey L.
Название: Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change
ISBN: 1118830091 ISBN-13(EAN): 9781118830093
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Reveals why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today`s competition is more asymmetrical than ever.