Автор: Elashmawi Название: Competing Globally ISBN: 0877193711 ISBN-13(EAN): 9780877193715 Издательство: Taylor&Francis Рейтинг: Цена: 12248.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to global business. It provides information on entering international markets, negotiating, conducting meetings and presentations, and working with international partners. It seeks to shed light on varied business cultures, including those of North America, Europe and the Middle East.
Автор: Qing Wang; Dietmar Pfahl; David Raffo Название: Making Globally Distributed Software Development a Success Story ISBN: 3540795871 ISBN-13(EAN): 9783540795872 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: International Conference on Software Process ICSP 2008 Leipzig Germany May 10-11 2008 Proceedings.
Автор: Brett Jeanne M Название: Negotiating Globally ISBN: 1118602617 ISBN-13(EAN): 9781118602614 Издательство: Wiley Рейтинг: Цена: 9187.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Negotiating Globally gives managers a basic reference for learning how to negotiate successfully across boundaries of national culture. Rather than centering on country-specific protocol and customs, this third edition of the popular book provides a general framework to help negotiators anticipate and manage cultural differences.
Автор: Juergensmeyer Mark Название: Thinking Globally: A Global Studies Reader ISBN: 0520278445 ISBN-13(EAN): 9780520278448 Издательство: Wiley Рейтинг: Цена: 6019.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this accessible text, Mark Juergensmeyer, a pioneer in global studies, provides a comprehensive overview of the emerging field of global studies from regional, topical, and theoretical perspectives. Each of the twenty compact chapters in Thinking Globally features Juergensmeyer's own lucid introduction to the key topics and offers brief excerpts from major writers in those areas. The chapters explore the history of globalization in each region of the world, from Africa and the Middle East to Asia, Europe, and the Americas, and cover key issues in today's global era, such as: - Challenges of the global economy - Fading of the nation-state - Emerging nationalisms and transnational ideologies - Hidden economies of sex trafficking and the illegal drug trade - New communications media - Environmental crises - Human rights abuses Thinking Globally is the perfect introduction to global studies for students, and an exceptional resource for anyone interested in learning more about this new area of study.
Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.
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