Social Media for Knowledge Sharing in Automotive Repair, Patric Finkbeiner
Автор: Thomas Petzold Название: Global Knowledge Dynamics and Social Technology ISBN: 3319412337 ISBN-13(EAN): 9783319412337 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume unpacks an intriguing challenge for the field of media research: combining media research with the study of complex networks.
American Tantalus argues that modern US fictions often grow preoccupied by tantalisation. This keyword might seem commonplace; thesauruses, certainly, often lump it in with tease and torment in their general inventories of desire. Such lists, however, mislead. Just as most US dictionaries have in fact long recognised tantalise's origins in The Odyssey, so they have defined it as the unique desire we feel for objects that (like the fruit and water once cruelly placed before Tantalus) lie within our reach yet withdraw from our attempts to touch them.
On these terms, American Tantalus shows, tantalise not only describes a particular kind of thwarted desire, but also one that dominates modern US fiction to a remarkable extent. For this term specifically evokes the yearning to touch alienated or virginal objects that we find examined by F. Scott Fitzgerald, Toni Cade Bambara, Richard Wright and Toni Morrison; and it also indicates the insatiable pursuit of the horizon so important to Willa Cather and Edith Wharton among others. This eclectic canon indeed "prefers" the dictionary to the thesaurus: unreachable destinations and untouched commodities here indeed tantalise, inviting gestures of inquiry from which they then recoil. This focus, while lodging cycles of tantalisation at the very heart of American myth, holds profound implications for our understanding of modernity, and, in particular, of the cultural genesis of the commodity as a form.
Автор: Mahoney L. Meghan Название: Strategic Social Media Marketing To Soci ISBN: 1118556844 ISBN-13(EAN): 9781118556849 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Автор: Fuchs C Название: Social Media: Second Edition ISBN: 1473966833 ISBN-13(EAN): 9781473966833 Издательство: Sage Publications Рейтинг: Цена: 4750.00 р. Наличие на складе: Поставка под заказ.
Описание: "Timely new chapters on China and the 'sharing economy' of Uber and Airbnb strengthen an already vital contribution to communication studies. Through the lens of critical theory, Fuchs provides the essential text for students of our new media world." –Vincent Mosco, Queen's University, Ontario With social media changing how we use and understand everything from communication and the news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips students with the critical thinking they need to understand the complexities and contradictions and make informed judgements. This Second Edition: Lays bare the structures and power relations at the heart of our media landscape Explores the sharing economy of Uber and Airbnb in a brand new chapter Takes us into the politics and economy of social media in China Puts forward powerful arguments for how to achieve a social media that serves the purposes of a just and fair world This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.
Автор: Heinze Aleksej Название: Digital and Social Media Marketing ISBN: 1138917915 ISBN-13(EAN): 9781138917910 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Поставка под заказ.
Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Автор: Dahl, Stephan Название: Social media marketing ISBN: 1473982340 ISBN-13(EAN): 9781473982345 Издательство: Sage Publications Рейтинг: Цена: 6176.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.
Автор: Fabrizio Maimone Название: Intercultural Knowledge Sharing in MNCs ISBN: 3319572962 ISBN-13(EAN): 9783319572963 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age.
Автор: Mould David H. Название: Postcards from Stanland: Journeys in Central Asia ISBN: 0821421778 ISBN-13(EAN): 9780821421772 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol Empire, for the nineteenth-century struggle between the Russian and British empires, and for the NATO campaign in Afghanistan. Today, multinationals and nations compete for the oil and gas reserves of the Caspian Sea and for control of the pipelines. Yet “Stanland” is still, to many, a terra incognita, a geographical blank.
Beginning in the mid-1990s, academic and journalist David Mould’s career took him to the region on Fulbright Fellowships and contracts as a media trainer and consultant for UNESCO and USAID, among others. In Postcards from Stanland, he takes readers along with him on his encounters with the people, landscapes, and customs of the diverse countries—Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan—he came to love. He talks with teachers, students, politicians, environmental activists, bloggers, cab drivers, merchants, Peace Corps volunteers, and more.
Until now, few books for a nonspecialist readership have been written on the region, and while Mould brings his own considerable expertise to bear on his account—for example, he is one of the few scholars to have conducted research on post-Soviet media in the region—the book is above all a tapestry of place and a valuable contribution to our understanding of the post-Soviet world.
The campaign for racial equality in sports has both reflected and affected the campaign for racial equality in the United States. Some of the most significant and publicized stories in this campaign in the twentieth century have happened in sports, including, of course, Jackie Robinson in baseball; Jesse Owens, Tommie Smith, and John Carlos in track; Arthur Ashe in tennis; and Jack Johnson, Joe Louis, and Muhammad Ali in boxing. Long after the full integration of college and professional athletics, race continues to play a major role in sports. Not long ago, sportswriters and sportscasters ignored racial issues. They now contribute to the public’s evolving racial attitudes on issues both on and off the field, ranging from integration to self-determination to masculinity.
From Jack Johnson to LeBron James examines the intersection of sports, race, and the media in the twentieth century and beyond. The essays are linked by a number of questions, including: How did the black and white media differ in content and context in their reporting of these stories? How did the media acknowledge race in their stories? Did the media recognize these stories as historically significant? Considering how media coverage has evolved over the years, the essays begin with the racially charged reporting of Jack Johnson’s reign as heavyweight champion and carry up to the present, covering the media narratives surrounding the Michael Vick dogfighting case in a supposedly post-racial era and the media’s handling of LeBron James’s announcement to leave Cleveland for Miami.
Автор: Will W.K. Ma; Allan H.K. Yuen; Jae Park; Wilfred W Название: New Media, Knowledge Practices and Multiliteracies ISBN: 9812872086 ISBN-13(EAN): 9789812872081 Издательство: Springer Рейтинг: Цена: 26552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Introduction
The Changing Face of Educational Technology: New Media, Knowledge Practices and Multiliteracies Allan H.K. Yuen
New Media
Cultivation Effects of Television Broadcasting and Online Media Hey Yeung Lau
Online Legal Risks in Social Media: Lessons from a Few Court Cases in Hong Kong Kar-wai Tong
The Effect of a Brief Media Intervention on Help-Seeking Attitudes among College Students in Hong Kong Wai Kit Wong
Understanding the Obstacles of Using Tablet as a Learning Tool in Primary Schools from Teachers' Perceptions Xiaolei Li, Allan H.K. Yuen, Wenting Zou
"Whistleblower or Leaker?" Examining the Portrayal and Characterization of Edward Snowden in US, UK and HK Posts Amy Wu, Will W.K. Ma, Wendy W.L. Chan
Destuckification" Use of Social Media for Enhancing Design Practices Yun Yi Tan, Allan H.K. Yuen
News Reading Habits of Young University Students in Hong Kong in the Age of New Media Alvin C.M. Kwan, Ivy C.T. Cheng, Joie H.Y. Wong
Knowledge Practices
An Exploration of Online Viewing on an Individual's Dating Attitude and Love Style Hilda Yuet Hang Kho
The Restriction of Degree: Reform of Public School management models Kongzhen Li, Jingjing Zhang
Falling through the Cracks: Undergraduate Students' Mathematics Learning Experience Lesa Covington Clarkson, Forster D Ntow, Sousada Chidthachack, Elizabeth A Crotty
An Exploratory Study on Interactive Whiteboard Usage on Enhancing Oral English in Secondary Classrooms Guochen Zhang, Liping Deng
Exploring Perceived Accounting Ethics of University Students on Online Knowledge Sharing Sally M. Li
Exploring Hong Kong Youth's Engagement with Digital Technologies outside School Liping Deng, Jan Connelly, Miki Lau, Kelly Y.L. Ku
Building up a Knowledge Repository in a School Kai Wing Chu
Smartphone Usage, Social Relations and Life Satisfaction of Hong Kong College Students Raymond Chi Fai Chui
Concept of Cultural Differences between Chinese and Western University Culture Based on the Idea of Isomerism Cheng-en Li, Tie-shan Hou, Liang Chang
Exploring the Effectiveness of Blended Learning in Cost and Management Accounting - An Empirical Study Rosanne Suet Ching Chak, Heidi Fung
Multiliteracies
Variable-centered and Person-centered Approaches to Studying the VARK Learning Style Inventory Wilfred W.F. Lau, Allan H.K. Yuen, Albert Chan
The Impact of ICT on Pedagogical Practices in an Interdisciplinary Approach Kathryn Reed
Students' Perception of Using ePortfolios for Learning in Higher Education Danlin Yang, Alexandra Chiu Yee Ngai, Hing Keung Hung
Investigating the Relationship between Students' Attitude towards Video Production Project and their Generic Skills Enhancement Heidi Fung, Will W.K. Ma
Enhancing Primary School Students' Story-Writing by Mobile-Assisted Collaborative Learning: A Case Study Wenting Zou, Xiaolei Li
The Impact of Project-Based Learning and Technology on Student Achievement in Mathematics Leah J Branch
Описание: Examining contemporary youth media practices of proto-political and political communication and activism, this book will be of interest to college instructors and their students, scholars of media and democracy, youth workers, parents, media activists, and community activists.
Автор: Andersson Schwarz Jonas, Schwarz Jonas Andersson Название: Online File Sharing: Innovations in Media Consumption ISBN: 041585430X ISBN-13(EAN): 9780415854306 Издательство: Taylor&Francis Рейтинг: Цена: 21437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a critical perspective on file sharing on the Internet, exploring issues related to file sharing, downloading, peer-to-peer networks, "piracy," and (not least) policy issues regarding these practices.
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