Essentials of Trademarks & Unfair Competition, Shilling

Автор: Dornis
Название: Trademark and Unfair Competition Conflicts
ISBN: 1107155061 ISBN-13(EAN): 9781107155060
Издательство: Cambridge Academ
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Цена: 25502.00 р.
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Описание: This book will be of interest for all jurists doing research and working practically in intellectual property law and international economic law. It should be an element of the base stock for every law school library and specialized law firm. This title is available as Open Access.

Название: Trademarks, Brands, and Competitiveness
ISBN: 041563573X ISBN-13(EAN): 9780415635738
Издательство: Taylor&Francis
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Цена: 6736.00 р.
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Описание: Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

Автор: Zaichkowsky
Название: The Psychology Behind Trademark Infringement and Counterfeiting
ISBN: 0805847936 ISBN-13(EAN): 9780805847932
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.

Автор: Janis
Название: Trademark And Unfair Competition In A Nutshell
ISBN: 0314163417 ISBN-13(EAN): 9780314163417
Издательство: Mare Nostrum (Eurospan)
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Цена: 7762.00 р.
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Описание: This text provides a comprehensive treatment of trademark, unfair competition, and related areas, with international and Internet issues integrated throughout.

Автор: Shuy
Название: Linguistic Battles in Trademark Disputes
ISBN: 0333997581 ISBN-13(EAN): 9780333997581
Издательство: Springer
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Цена: 18866.00 р.
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Описание: This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side.

Автор: Smith Gordon V
Название: Trademark Valuation
ISBN: 1118245261 ISBN-13(EAN): 9781118245262
Издательство: Wiley
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Цена: 13464.00 р.
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Описание: A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.